I have to admit, for a large chunk of my opticianry career, I did not devote enough attention to how ophthalmic eyeglass frames are designed, produced, their material make-up, or the company behind the product. My husband is an engineer by profession, and the way he would hold a frame and examine the hinges, the mechanics, the design, sparked an interest in me. To learn more, I took the CE Why You Should Know How Frames Are Made, where I discovered the complexity and artistry involved in making quality frames.
‘Eye Care Everywhere’ is the theme for World Sight Day, Thursday, October 11. World Sight Day is an advocacy and communications call to action from the International Agency for the Prevention of Blindness (IAPB) to promote universal access to vision health care. Based in London, the IAPB is the coordinating organization that leads international efforts in blindness prevention. More than 100 organizations dedicated to eye care make up their membership around the world.
Over the years, I’ve run into patients who had eyewear issues I didn’t know how to resolve. I’ve been fortunate in always having known a colleague who had the answer, and gave it willingly. That kind of support has been invaluable to my patients and my own learning.
In an age when brick and mortar must compete not just with internet but big box and other opticals, presentation is key to not only differentiating yourself from the competition, but providing patients with a pleasing ambiance and atmosphere to encourage browsing and purchasing. Done well, good presentation can lend generous dividends. In-store visual presentation is accountable for the majority of retail purchases, according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). How, then, does an optical retail—especially one attempting to compete by offering patients the boutique experience—succeed through presentation?