Last year, I briefly profiled the glasses of US President Dwight Eisenhower, comparing and contrasting his frames, fashion, and sensibilities towards eyewear to LBJ, whose unexpectedly extensive frame collection I took a look at in the November issue of 20/20. I’m happy to say that, to my surprise, just a few days after the first article went to print, I received a phone call from Michael R. Florer, the curator at the Eisenhower National Historic Site in Gettysburg, PA.
Technology-driven change has been impacting the optical field for years. From smartphone auto refractors to Optos imaging, it's "out with the old and in with the new!" But despite the onward march of new tech, the ins and outs of choosing and fitting frames has hardly been impacted at all. Sure, virtual try on (VTO) frame technology popped up...but it also popped back. It seemed safe to say that the gold standard of in-person try on, consultation and frame fitting would never be surpassed.
The kids are back in school now, and they’re learning new things every day. In that spirit, I’d like to ask the question - When was the last time you learned something new? Or better yet, when was the last time you taught someone something new?
Look! Over there? What's that on his face? It's a square! It's a circle! It's whatever he wants it to be! All right, maybe that's a little sensational (and maybe unwelcome in the wake of a certain loathed Spring blockbuster), but when it comes to rimless glasses, eyewear selection and image making really can be that exciting.
I recently came across a quote on The Disney Institute’s website. The Disney Institute, a business solutions division of the Walt Disney Company, focuses on improving customer satisfaction and experience. Their content is developed primarily for Disney companies and theme parks, but the institute offers training and development for other businesses. Many of their teachings can be applied to service based industries, including optical.
"You didn't even pay attention to the movie. All you saw were a pair of talking browlines." That was my wife's assessment of my response to Sweet Smell of Success, the classic 1957 film starring Burt Lancaster and Tony Curtis.
Haven't you heard? Norm's the word. I've advocated in the past for keeping an ear to the ground and a sharp eye trained when it comes to up-and-coming cultural trends, in an attempt to stay ahead of the competition when it comes to stocking your dispensary with the sort of frames particular demographics are going to be looking for.
The holiday season is quickly approaching. Every year we face it: patients with expiring vision insurance and flexible spending accounts before the year ends. And it doesn’t always bring out the joy and merriment for everyone.
Hey, when I’m wrong, I’m wrong. I’m usually the one pointing out errors in other people’s assessments, statements, or position here in my column, but, this month I’m going to turn a big old spotlight on myself and highlight a statement of mine that, it’s turned out, is incorrect. As someone with a background in the sciences, I feel that it’s my duty to reassess my own statements in the light of new evidence, and, recently, some new evidence came to light which technically nullifies a statement I made a few months back.
You know the jingle. “Have it Your Way.” Does it kind of make you hungry? Maybe it’s too close to lunchtime and that’s why this popped into my head. But in thinking about this phrase, what struck me is how many people come in to my Optical Boutique with specialty fits and their stories are all so similar.