20/20

Retailing

December 2020 Resources

The Complete Eyewear Package

Presenting the complete eyewear package to your patients should be considered more art than science. 
December 2020 Retail Strategies

Be of Good Cheer

On a recent phone call, a friend said, “Living with COVID in 2020 was like looking both ways before crossing the street, then getting hit by an airplane.” It suddenly tested our innovation, resiliency, patience, and stamina in ways we never imagined possible just a year ago.
November 2020 Retail Strategies

Rolling with the Punches: The 2020 Edition

Our much touted “Year of Vision” turned out to be a giant dumpster fire. I’ve heard it said that going through something hard without learning lessons along the way is the true meaning of suffering, so I do try to look at hard times with my “perspective glasses” on.
November 2020 Retail Strategies

What Is the Contact Lens Rule?

In place since August 2004, the Rule imposes obligations on both eye-care prescribers and contact lens sellers.
September 2020 Retail Strategies

2020 Fatigue, Are You Feeling It?

I know I’m not alone when I say that I’m tired. I know that my optical family understands and feels my pain when I say that I am the most exhausted I’ve ever been in my optical career.
September 2020 Retail Strategies

Pride Power Progress

Face shields and valved masks — two options many people find more comfortable than cloth face coverings — appear to be less effective at blocking viral particles than regular masks, a new study shows.
September 2020 Retail Strategies

Join industry veteran and Master Optician, Pete Hanlin, for a free ABO CE Webinar,to learn about the latest generation of VariluxⓇ lenses -- VariluxⓇ Comfort Max.

It’s a fact - people are spending more time in front of computer screens and smartphones than ever before. Increasingly digital lifestyles often dictate that PAL wearers adopt rigid, uncomfortable positions in their daily lives
September 2020 Eyes/Optics

Registration Opens for the Virtual Vision Monday Global Leadership Summit Series

Registration is now open for the Vision Monday Global Leadership Summit, a virtual event series that will examine how the COVID-19 pandemic is reshaping business, culture, and consumer attitudes.