I’ve been hearing a lot of questions from my peers recently about how to address online eyewear purchasing questions with their patients. I fully understand that having a conversation with patients about online purchasing is a delicate topic. I’ve had it with my own patients, more than once, and with varying levels of success. But as I learned how to have this conversation, I noticed the thing that resonated with my patients is a little ditty that first came from the movie “Ghostbusters.” I’ve found that the simple words “who you gonna call” hold more weight than you know.

Living in close proximity to New York City, I’ve been able to attend Vision Expo just about every year since it was OptiFair. In all that time, I’ve learned many things outside of the classes I attended. Here are three: Eat a good breakfast, wear comfortable shoes and attend a Pop Up Talk.

2017 is over, now it is time for optical offices to start checking their numbers. Was there an increase in revenue? Are we purchasing the best frames for the office location? Is the lab you use overpriced? Is the office itself over or under priced on fees? All of these are valid questions and to be evaluated quickly. The same applies to the doctor’s office. We are all trying to build our practices. What can we do to make it easier?

Inside the New Testament Church of God in the mountain town of Burnt Savannah in Jamaica, a hundred or more adults, mostly seniors, and twenty school children waited patiently. The Pastor and the members of the church had prepared a list of who was to be seen by the team from the Eye Health Institute who were coming to examine and treat those with impaired vision.