Our digitally-amped world is shrinking. Events far beyond traditional borders are touching people and companies, and a courageous few are tackling the causes and effects of those events. They, in effect, have resurrected the John Donne missive (“No man is an island, entire of itself...Any man’s [loss] diminishes me because I am involved in mankind”) and transformed it into a 21st century mantra.

I’ve been hearing a lot of questions from my peers recently about how to address online eyewear purchasing questions with their patients. I fully understand that having a conversation with patients about online purchasing is a delicate topic. I’ve had it with my own patients, more than once, and with varying levels of success. But as I learned how to have this conversation, I noticed the thing that resonated with my patients is a little ditty that first came from the movie “Ghostbusters.” I’ve found that the simple words “who you gonna call” hold more weight than you know.