20/20

Business

January 2017 Business

Increasing Performance Through Employee (Staff) Engagement

Personnel management has its challenges. First, you need employees to physically show up for work, and second you need them to mentally check in. This isn’t always easy. However, when you look at the cost of lost productivity from employees who half-heartedly go through the day, the numbers are staggering.

January 2017 Business

The Power and Politics Of The PD, Part Four of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
January 2017 Business

Smoothly Integrating Into New Practice Management Software

I’ve been in the trenches for almost a month now. I am not just talking about the holiday season. My office has been onboarding a new Practice Management Software over the last 45 days. If you are thinking about making the same change in your office, I can share some of the choices we made and how to transition to a new system as smoothly as possible.

December 2016 Business

The Power and Politics Of The PD, Part Three of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Business

The Power And Politics Of The PD, Part Two of Four

The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.
December 2016 Business

The Power And Politics Of The PD, Part One of Four

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

December 2016 Business

Need a Gift? How about Eyewear and Accessories?

We have all been stuck at one point or another as to what gift to give a friend or family member. While some people are easy to buy for, others take more time and effort to locate that thoughtful gift. Eyewear and related accessory products are generally not a top of mind gift, but for some, it may be just what they want, or on a practical note, could use.

November 2016 Business

Elevate Your Opticians to Style Consultants

You have an opportunity to transform your opticians from technical experts at eyewear and fitting glasses to style consultants, capable of helping patients turn their eyewear purchase into the completion of a total look. This not only helps patients leave the practice satisfied and primed to refer others, it also makes it more likely that these patients will make future purchases in your optical.

November 2016 Business

Fund Your Staff's Optical Education

At our practice we believe that staff has the ability to serve patients even better than they already do--provided they receive the necessary training. That training sometimes can best be provided with formal continuing education courses. Our practice sponsors, meaning we fund and encourage, staff to enhance their credentials to enable them to more expertly serve our patients.

October 2016 Business

Combatting The Price Question By Telling Each Frame’s Story

We’ve all heard it, “If I can get glasses online for $9.00, why should I spend over $500 here with you?” Do you have an answer prepared for that question? Is it factual and comprehensive? Here is some information for your own piece of mind and for you to share with anyone who may ask you that question.