Personnel management has its challenges. First, you need employees to physically show up for work, and second you need them to mentally check in. This isn’t always easy. However, when you look at the cost of lost productivity from employees who half-heartedly go through the day, the numbers are staggering.

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.