20/20

Business

February 2020 Business

Ohio: The Comeback Kid

In 2017, the Opticians Association of Ohio was in crisis when the Ohio Optical Dispensers Board (Ohio’s opticianry licensing board) was voted out of existence and replaced by the Ohio Vision Professionals Board.
January 2020 Business

To Tell the Truth

“You can fool all the people some of the time and some people all the time, but you cannot fool all the people all the time,” is a saying often attributed to Abraham (Honest Abe) Lincoln. It’s something well worth remembering in our dealings with patients. 
January 2020 Business

Seeing The Patient’s Perspective

I get it, you’re busy. You’ve ordered about 20 jobs just this morning, you’ve got a line of patients who are waiting for you to adjust and dispense their eyewear, and about four voicemails to return when you do happen to have a minute. I get it because I’m busy too.
December 2019 Business

Brand You – Five Simple Things You Can Do to Help Brand Opticianry

Wear Your Name Tag: Show off your certification and/or your license number. Help the consumer understand who you are and what makes you special.
May 2019 Business

OAA News

Bob Reynolds, OAA President, reports that there is a surge in attempts to deregulate or consolidate licensed professions by doing away with or combining state licensing boards. Attempts at deregulation have been made recently in Ohio, Arizona, Virginia and Florida, with more states certain to follow. You may recall that the OAA was instrumental in assisting opticians in Virginia, where a bill to deregulate opticians died in committee.
December 2018 Retail Strategies

The Optician of the Future

You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?
October 2018 Business

Culture

I remember sitting in my first graduate course and the professor started by asking us to define our culture. He gave us a few minutes to think. The only thing I was thinking was, well, I’m Puerto Rican. So, I raised my hand very confidently and said, “I’m Puerto Rican. We dance to salsa and eat Hispanic foods.” He said, “No, Ms. Soto,” in his heavy Puerto Rican accent. That is your race.” Hmmm, what is he talking about? Well, I learned as the lesson moved on. Let me explain and how it applies in our world of Opticianry.
September 2018 Business

It’s All About Independence

As a business owner, I can’t even begin to describe how much I value Independence. It lives in every corner of my business. It shows itself in how I purchase goods, it becomes apparent in looking at the companies I choose to do business with, it can be seen in the interactions with my clients. Independence is the inherent understanding that you are ruled by no one, you are doing things your way, and that your gut is the only compass you follow.
August 2018 Business

The Optician of the Future

You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?