20/20

Technicians

February 2017 Technicians

AREDS 2

For many patients diagnosed with macular degeneration, an important part of their treatment has to do with the AREDS 2 study. (Age-Related Eye Disease Study 2, www.areds2.org) This article explains the AREDS 2 Study, how the study was conducted, and why it is so important for those patients diagnosed with macular degeneration and their families.

January 2017 Technicians

Increase Frame Sales with Simple Three-Tier Pricing

We have adopted a three-tiered frame pricing strategy and found it effective: simple to inventory and present to patients. And it offers comfort and clarity for our patients, who find their price point category and shop there.

January 2017 Technicians

Tips for Using Variable Corridor PAL’s

If you’ve looked at the newest releases in Progressive Lens Designs, you will notice that you have approximately one bazillion choices when it comes to choosing the corridor length in your favorite Progressive Lens. If you’re not 100% certain on how to make the best choice for your patient regarding corridor length, here are a few tips to help clear the sometimes muddy water.
January 2017 Business

The Power and Politics Of The PD, Part Four of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Technicians

Dry Verses Wet Macular Degeneration

If you see many geriatric patients, there is no doubt you see a lot of macular issues. There is a lot of confusion among patients and families of the patients between wet and dry macular degeneration. In fact, some think that wet macular degeneration is a better diagnosis to have since laser surgery can be performed.
December 2016 Business

The Power and Politics Of The PD, Part Three of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Business

The Power And Politics Of The PD, Part Two of Four

The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.
December 2016 Technicians

A Simple Way to Increase Profits

While the economy and unemployment rates have not yet returned to where we would like them, consumers and businesses continue to be mindful of where each dollar is spent. It’s become the norm. It also means it is wise to review the steps you take with each patient. Practices you implement now can benefit you far into the future.

December 2016 Business

The Power And Politics Of The PD, Part One of Four

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

December 2016 Technicians

Market Opportunity: Spotlight Top Brands of Sports Sunwear

Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is. The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand. Around 24 percent of respondents said they didn’t have a preference when it came to sports sunglass brands, and about 20 percent of respondents said they did not know what their favorite brand was.