20/20

Frames

January 2017 Frames

Eyewear As a Medical Device

In an effort to bring some levity to an exceptionally divisive year at the poles, I looked back at a more innocuous political topic in November’s issue of 20/20 — the secret history of LBJ’s eyeglass collection. Unfortunately, my hopes that the article would be read amidst a new atmosphere of love, acceptance, and impromptu kumbaya sessions have been pretty heavily dashed.
January 2017 Business

The Power and Politics Of The PD, Part Four of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Business

The Power and Politics Of The PD, Part Three of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Business

The Power And Politics Of The PD, Part Two of Four

The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.
December 2016 Business

The Power And Politics Of The PD, Part One of Four

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

November 2016 Frames

Retaking the Home Turf: In Praise of Non-branded Frame Lines

Gucci. Michael Kors. Versace. Brooks Brothers. Polo. They’re names that dominate the fashion world, trips to the mall, your television set, maybe your closet—and definitely your dispensary. Encircled by icon-like POP depicting strong-jawed, just-pale-enough young faces casting come-hither looks to your patients, they’re the frames that beckon to male and female, young and old, some zyl and some metal and some combination but all of them promising.
August 2016 Eyewear

Go Back to School…Vegas Style

Vision Expo is right around the corner. Hopefully you’ve already made your travel plans. Next on the agenda is your strategy. What do you want to accomplish while you’re there? From courses to the exhibit hall, events to parties, and let’s not forget the night life, a few days in Vegas may feel like a whirlwind. Take full advantage of the many opportunities by planning ahead: register for classes, note which companies you want to see, and schedule appointments when possible.

June 2016 Eyewear

Period Authenticity: X Men Missed It On The Eyewear

Hey, you know what Optician's Handbook hasn't had in a while? One of those painstakingly nitpicky articles where I fixate on a pair of frames in popular culture and dissect every element of it. Those are fun, right? Well, at least it’ll give you a conversation starter with your patients.

May 2016 Frames

Flexing your Eyewear Design Muscles

How do you see yourself in the realm of helping patients? Are you a decision maker or an order taker? Do you let the patient dictate the ordering process? Does the patient get to roam around your dispensary and pick out their own frame without any help? Are you just there to take a PD and write down the information? If you don’t think there’s any problem with just sitting back and letting the patient dictate your time with them, they certainly won’t think there’s any reason for them not to purchase their next pair online since they had to do all of the work anyway.

February 2016 Frames

Ensuring You Never Hear “I Don’t Like My Glasses!” Again, Part Two

I make a point of discussing the doctors’ recommendations with a patient. Whether they saw one of our optometrists or have brought in a prescription, most doctors have begun a dialogue with the patient and can provide insight about how a patient wants to use their glasses. Hints that these conversations have taken place include modified prescriptions, as a prescription written for specifically for fine needle working. Or sometimes the recommendations are written on the prescription specifying a blue-blocking anti-reflective treatment for computer work.