Implementing a systematic eyewear styling experience is a proven strategy to make a practice more productive, increase capture rate and drive friends and family referrals. Here is how to create and implement this approach to working with patients in your optical.
Word of Leonardo Del Vecchio’s passing on June 27, 2022, sent ripples through our trade. Leonardo left his indelible mark on the optical industry, and his influence will continue long into the future. We know him as the visionary who built the optical empire Luxottica from scratch. Leonardo’s extraordinary and legendary business acumen stewarded the growth of Luxottica into the largest frame manufacturer and retailer and Rx lens retailer in the world. The merging of Luxottica with Essilor combined the strength of the largest frame manufacturer and retailer and Rx eyeglass provider worldwide with the world leader in corrective lenses. This was a dream come true for Del Vecchio. During the merger announcement, he is quoted as saying, “…my dream to create a major global player in the eyewear industry, fully integrated and excellent in all its parts, comes finally true,” https://www.luxuo.com.
Summer is the best time to be outdoors and soak up the glorious sunshine and warmth in the air! I’m eager to listen to the hobbies and activities everyone has planned this summer so I can encourage proper eyewear routines. Life seems to be getting back to somewhat normal since the Covid-19 outbreak, but even though the world slowed down for a bit, the sun never did. Here are some of the basics for sun protection and how conversation is effective for selling sunglasses to promote self-care. I’ll touch on skincare habits for comparison to increase awareness about the need for sun protection.
Previously, I discussed some of the advantages of buying eyeglasses from an optical versus online. In NJ, our standards are strict, and we don’t hesitate to remake glasses if they were made incorrectly. Opticians are trained to thoroughly inspect eyewear including the quality, prescription, and appearance of any given order. We guarantee that the patient is getting the quality they paid for.
Spring is here with summer just around the corner, and, especially with COVID restrictions relaxing, that means a major thing for parents: the return of sports activities. For many parents of child athletes, it’ll be a comforting return to normalcy as their children resume the activities that were a source of so much joy before the pandemic; other parents will find themselves making the foray into athletics for the first time. Adults, too, will be making a happy return to competitive sports, finally free of the masks, distancing, and strictures that’ve hampered them these past two years. As everyone returns to the playing field, it’s important to remember one key component of athletic safety: proper eyewear.
With people’s faces covered by masks during every social interaction, we’re left with only one another’s eyes to pick up on social cues. Gone are frowns and smiles, scrunched noses, and smirks. Everything we perceive about one another now, and every signal we send, is exclusively through our eyes.
The content contained on this website is for informational purposes only. The content is not intended to be a substitute for professional advice. Reliance on any information provided in this article is solely at your own risk.