In Part 1 we learned that the individual designs of digital lenses take into account not just the prescription, but Position of Wear measurements, resulting in compensated power. In Part 2 we discussed which measurements are necessary, when to use default measurements, and lensometer power versus power to the wearer. Concluding the series, learn why your lab is your best resource for solving non-adapt issues.
It was Lord Kelvin, the great British physicist and thermometer enthusiast who said, “To measure is to know. If you cannot measure it, you cannot improve it.” Perhaps this is obvious, but it sounds more impressive when it’s said by a great scientist. (In the interest of full disclosure, he also said “Heavier than air flying machines are impossible,” which is obviously wrong. But having been forced to fly coast-to-coast in an economy-class middle seat, I don’t think he was that far off.)
Parts 1 and 2 addressed the importance of conversation with patients to gather information that’s important in designing their eyewear. Part 3 guides you through the questions to ask during those conversations.
To make great eyewear, we need to identify the patients’ expectations. What do they need to see well, and what do they want to be able to do? If you don’t discuss wants and needs with them and you don’t tell them why you chose the products you did, and one of their friends tells them about a new product that they might have had interest in, the patient then assumes that either you didn’t know about it and you’re out of touch, or possibly that you didn’t care enough to discuss it with them. Then what happens? It prompts them to search for information on the internet and find volumes of half-truths online, which of course, they believe because you’ve lost credibility. None of these situations paints a very good picture of you as a professional who is on top of your game, does it?
Recently my friend Melanie sent me a text asking where I’d gotten my glasses. I’m currently wearing—yes, it’s true, I’m sorry—the same pair I’ve worn for three years now, and she’d been admiring them for a bit, and decided they might be the pair for her. After all, weren’t they from that website that donates a pair of frames for every one you buy? Aesthetics aside, that was what really sold her—not only would she get a style she liked, but it would also help someone else, and she likes to help charitable organizations whenever possible.
In an effort to bring some levity to an exceptionally divisive year at the poles, I looked back at a more innocuous political topic in November’s issue of 20/20 — the secret history of LBJ’s eyeglass collection. Unfortunately, my hopes that the article would be read amidst a new atmosphere of love, acceptance, and impromptu kumbaya sessions have been pretty heavily dashed.
If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.