20/20

Eyewear

March 2017 Education

Outreach

Recently my friend Melanie sent me a text asking where I’d gotten my glasses. I’m currently wearing—yes, it’s true, I’m sorry—the same pair I’ve worn for three years now, and she’d been admiring them for a bit, and decided they might be the pair for her. After all, weren’t they from that website that donates a pair of frames for every one you buy? Aesthetics aside, that was what really sold her—not only would she get a style she liked, but it would also help someone else, and she likes to help charitable organizations whenever possible.
January 2017 Eyewear

Eyewear As a Medical Device

In an effort to bring some levity to an exceptionally divisive year at the poles, I looked back at a more innocuous political topic in November’s issue of 20/20 — the secret history of LBJ’s eyeglass collection. Unfortunately, my hopes that the article would be read amidst a new atmosphere of love, acceptance, and impromptu kumbaya sessions have been pretty heavily dashed.
January 2017 Eyewear

The Power and Politics Of The PD, Part Four of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Eyewear

The Power and Politics Of The PD, Part Three of Four

If we look at the dynamics of oversight for prescription eyewear worldwide, we note how the regulatory atmosphere is changing with the arrival of online prescription eyewear. For example, in 2010, the Canadian Health Minister in British Colombia, responding to a court case involving a prominent online optical retailer, was prompted to review the current regulations concerning eyeglasses contained in the applicable Canada's Health Professionals Act.
December 2016 Eyewear

The Power And Politics Of The PD, Part Two of Four

The sale of eyeglasses has been the single greatest revenue generator for optical stores. But you can't begin the sale of glasses without first having an Rx, and eye exams are financed in large part through participation in vision care plans (VCPs). For most consumers, the scheduling of exams and availability of eyewear allowances is set through the VCP’s logistics.
December 2016 Eyewear

The Power And Politics Of The PD, Part One of Four

Probably no question elicits more surprise and emotion from eye care professionals than when they're asked: “Can I have a copy of my Rx and PD?” Why? Because this innocent request is really an arrow aimed straight at the heart of historical "control" ECPs have had over the sale of prescription eyewear. If we step back and take a longer perspective, we can see that this is just the latest manifestation of a consumer empowerment process that began more than three decades ago.

November 2016 Eyewear

Retaking the Home Turf: In Praise of Non-branded Frame Lines

Gucci. Michael Kors. Versace. Brooks Brothers. Polo. They’re names that dominate the fashion world, trips to the mall, your television set, maybe your closet—and definitely your dispensary. Encircled by icon-like POP depicting strong-jawed, just-pale-enough young faces casting come-hither looks to your patients, they’re the frames that beckon to male and female, young and old, some zyl and some metal and some combination but all of them promising.
August 2016 Eyewear

Go Back to School…Vegas Style

Vision Expo is right around the corner. Hopefully you’ve already made your travel plans. Next on the agenda is your strategy. What do you want to accomplish while you’re there? From courses to the exhibit hall, events to parties, and let’s not forget the night life, a few days in Vegas may feel like a whirlwind. Take full advantage of the many opportunities by planning ahead: register for classes, note which companies you want to see, and schedule appointments when possible.

June 2016 Eyewear

Period Authenticity: X Men Missed It On The Eyewear

Hey, you know what Optician's Handbook hasn't had in a while? One of those painstakingly nitpicky articles where I fixate on a pair of frames in popular culture and dissect every element of it. Those are fun, right? Well, at least it’ll give you a conversation starter with your patients.

June 2016 Eyewear

Let the Sun Shine In

Summer has finally arrived and always brings a fresh look at love, life and most importantly, our sunwear collection. There are certain undeniable cycles in our profession; sunwear in the spring, back to school promotions in late summer, and then the mad dash to take care of patients wanting to spend flex dollars in the last month of the year. But did you know that there is only one product you offer that you only need to sell once, and it will return an annuity to your practice?