20/20

Customer Service

Call: (800) 825-4696  M-F  9AM–5PM EST
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Accredited CE Courses

Dispensing Skills, Lens Material, Design or Treatment

What We Know and Don’t Know about Blue Light

1.00 Credit • FREE • Expires 9/1/2019
Grantor: HOYA Vision
Level: 1 Hour - Technical - Level II
Eye Health

What’s Up With Myopia

1.00 Credit • 14.99 • Expires 6/14/2023
Level: 1 Hour - Technical - Level II
Dispensing Skills, Lens Material, Design or Treatment

Understanding Prism Designs for Homonydmous Hemianopsia

1.00 Credit • 14.99 • Expires 6/22/2023
Level: 1 Hour - Technical - Level III
Dispensing Skills, Lens Material, Design or Treatment

Closing the UV Protection Gap: Ophthalmic Lens Standards versus Biological Protection Requirements

1.00 Credit • FREE • Expires 8/1/2019
Grantor: Zeiss, Inc.
Dispensing Skills, Lens Material, Design or Treatment

Why You Don’t Want Homonymous Hemianopsia and What You Can do for it

1.00 Credit • 14.99 • Expires 6/22/2023
Level: 1 Hour - Technical - Level III
Dispensing Skills, Lens Material, Design or Treatment

Protecting Our Amazing Eyes

1.00 Credit • FREE • Expires 7/1/2019
Grantor: I Coat
More

20/20's Resource for Education

Business

The Optician of the Future

You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?
Business

Presentation, Presentation, Presentation

In an age when brick and mortar must compete not just with internet but big box and other opticals, presentation is key to not only differentiating yourself from the competition, but providing patients with a pleasing ambiance and atmosphere to encourage browsing and purchasing. Done well, good presentation can lend generous dividends. In-store visual presentation is accountable for the majority of retail purchases, according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). How, then, does an optical retail—especially one attempting to compete by offering patients the boutique experience—succeed through presentation?
Eyes/Optics

Summer of Skills

My 15 month-old grandson came for a visit recently. He’s a busy little guy – walking (or, rather, running and crashing), chattering and exploring everything. Of course, he loves toys that talk and sing when he pushes the button. After 30 minutes of a squeaky voice singing the same three songs, however, I’ve had it. This visit to grandma’s house was different. Entertainment consisted of a kiddie pool, plastic cups, a squirting rubber ducky, pots and pans, and picture books. He was happy (most of the time), and little did I know that my back-to-basics approach might actually be good for his visual development.