20/20

Retail Strategies

April 2017 Technicians

Ask a Patient, Any Patient, Part One

I was recently talking to a group of fellow opticians when the inevitable gripe session began. It is, after all, impossible to put any two or more people of the same profession together in a room and not end up with them airing their grievances, and opticianry is no different. On this day, in particular, the topic of frustration was patient choices. I’m a Millennial, and the other Opticians were younger Boomers and older Gen-Xers, and they wanted to know what it was with my generation’s fixation on chunky plastic frames that leave the OC height about 10mm from the top of a frame with a 40mm B. There was some good-natured ripping into Millennials and their shopping choices, from the aforementioned chunky frames to my generation’s admitted penchant for online shopping.
March 2017 Retail Design

An Architect's POV

Architect Jack Verdon puts out a plan for your optical declaration of independence.
January 2017 Retail Design

We Return for Some Eye Candy

Eyes on Broadway: An upscale optical shop proves family does it best.