20/20

Retail Strategies

February 2021 Retail Strategies

Hey Opticians!

Did you know that the OAA is opening the Guild to individual opticians? Being an independent optician doesn't mean you have to go it alone. The purpose of the Guild is to unite Independent Opticians and use their collective voice to strengthen their position in the marketplace. The Guild was formed in 1926 to establish the highest-level skill set for opticianry that an office could attain. To be a member of the Guild meant your office had met the strictest standard achievable.
February 2021 Retail Strategies

We Need PRO Opticians

What are the most common complaints from consumers about their experiences in optical shops? According to an article in Consumers’ Checkbook in April 2020, “complaints usually relate to second-rate customer service—rude salespeople, long waits, indifferent advice—and high prices.” The article continues, “But many things can go wrong when buying glasses: Lenses can be positioned wrong or be defective. Opticians and optometrists must understand a slew of complex matters including matching your lenses to your eyes, fitting frames to your face (the contour of your nose is critical) and knowing what to recommend for people who need big corrections.” Sitejabber posted reviews of an optical that has both online and brick and mortar venues. There were a number of positive reviews, but of 70 recent negative reviews, 31 cited poor product quality and 39 cited poor customer service for an overall rating of 2.8 stars for both in-person and online services.
February 2021 Resources

Advice From Ms. Specs in the City

Dear Fabulous Readers,
This month’s column is about fine-tuning the frame selection process for face shapes. Ms. Specs was delighted to receive so many inquiries regarding this important topic. Thank you to all who wrote in!
December 2020 Resources

The Complete Eyewear Package

Presenting the complete eyewear package to your patients should be considered more art than science. 
December 2020 Retail Strategies

Be of Good Cheer

On a recent phone call, a friend said, “Living with COVID in 2020 was like looking both ways before crossing the street, then getting hit by an airplane.” It suddenly tested our innovation, resiliency, patience, and stamina in ways we never imagined possible just a year ago.
November 2020 Retail Strategies

Rolling with the Punches: The 2020 Edition

Our much touted “Year of Vision” turned out to be a giant dumpster fire. I’ve heard it said that going through something hard without learning lessons along the way is the true meaning of suffering, so I do try to look at hard times with my “perspective glasses” on.
November 2020 Retail Strategies

What Is the Contact Lens Rule?

In place since August 2004, the Rule imposes obligations on both eye-care prescribers and contact lens sellers.
September 2020 Retail Strategies

2020 Fatigue, Are You Feeling It?

I know I’m not alone when I say that I’m tired. I know that my optical family understands and feels my pain when I say that I am the most exhausted I’ve ever been in my optical career.
September 2020 Retail Strategies

Pride Power Progress

Face shields and valved masks — two options many people find more comfortable than cloth face coverings — appear to be less effective at blocking viral particles than regular masks, a new study shows.