20/20

Retail Strategies

May 2018 Education

Make Time for Staff Training

Whether you work for a large corporation or for a small business, answer the following questions. Is there enough time during the day to properly train your staff? Is there a formal training plan in place for new and current employees? If you answered yes, you are in better shape than many of your peers.
April 2018 Retail Strategies

Get Excited!

When I was new to this field, a mentor told me that when people asked him what opticians did, his answer was, “Opticians make people happy.” Doesn’t that really sum up what we do? We help people to see better and look better, and that makes them happy. That’s something we should all be excited about.
April 2018 Retail Strategies

Enthusiasm is Everything

What is the difference between a good dispense and a great dispense? In my experience it is the patient’s response to the product they have just received. Do they LOVE their glasses, or do they merely like them? I’m not saying it’s wrong for patients to like their glasses, but isn’t it much more fun when they LOVE them? I certainly think so, and it’s that feeling of excitement that keeps me coming to work every day. The key is enthusiasm.
March 2018 Business

Who You Gonna Call?

I’ve been hearing a lot of questions from my peers recently about how to address online eyewear purchasing questions with their patients. I fully understand that having a conversation with patients about online purchasing is a delicate topic. I’ve had it with my own patients, more than once, and with varying levels of success. But as I learned how to have this conversation, I noticed the thing that resonated with my patients is a little ditty that first came from the movie “Ghostbusters.” I’ve found that the simple words “who you gonna call” hold more weight than you know.
March 2018 Business

Making Your Optical Business Impervious to Competition

Are you suffering from lower capture rates? Are you noticing an uptick in patients calling to request their prescriptions? Are you wondering what you can do to reverse the trend? Ok, here it is… Stop, Drop, and Roll. (I know, it sounds silly, but you’ll see what I mean…)
March 2018 Education

Pop In to a Pop Up Talk at Expo

Living in close proximity to New York City, I’ve been able to attend Vision Expo just about every year since it was OptiFair. In all that time, I’ve learned many things outside of the classes I attended. Here are three: Eat a good breakfast, wear comfortable shoes and attend a Pop Up Talk.
February 2018 Business

You Have Made It Through Week 52! What’s Next?

2017 is over, now it is time for optical offices to start checking their numbers. Was there an increase in revenue? Are we purchasing the best frames for the office location? Is the lab you use overpriced? Is the office itself over or under priced on fees? All of these are valid questions and to be evaluated quickly. The same applies to the doctor’s office. We are all trying to build our practices. What can we do to make it easier?