I’ve been hearing a lot of questions from my peers recently about how to address online eyewear purchasing questions with their patients. I fully understand that having a conversation with patients about online purchasing is a delicate topic. I’ve had it with my own patients, more than once, and with varying levels of success. But as I learned how to have this conversation, I noticed the thing that resonated with my patients is a little ditty that first came from the movie “Ghostbusters.” I’ve found that the simple words “who you gonna call” hold more weight than you know.

Living in close proximity to New York City, I’ve been able to attend Vision Expo just about every year since it was OptiFair. In all that time, I’ve learned many things outside of the classes I attended. Here are three: Eat a good breakfast, wear comfortable shoes and attend a Pop Up Talk.