20/20

Pro to Pro

April 2019 Eyes/Optics

UV Protection Could Have Given Us More Art From a Master

Claude Monet, the father of impressionism, spent years studying the effects of light and color, then recreating those effects, rather than the objects, in his art. At about age 65, Monet noticed a change in his perception of color. Colors appeared less intense, and he began to replace whites, blues and greens with yellows and purples. These two paintings show the change in detail and palette. At age 72, Monet was diagnosed with bilateral cataracts. Terrified of the results of surgery, he did not consent to an operation on the first eye until ten years later.
April 2019 Education

National Optician Initiative

In their ongoing work to elevate our profession through education, the Opticians Association of America (OAA) announced the National Optician Initiative, a program aimed at ensuring a high level of uniform competency for opticians throughout the country. The program, announced in the OAA’s March newsletter and at the State Leadership Conference in February, would establish the American Board of Opticianry’s Practical Exam (ABOP) and the National Contact Lens Examiners Practical Examination (NCLEP) as the officially preferred practical examinations for all opticians.
April 2019 Education

NFOS College Bowl Returns to Vision Expo East Student Opticianry Event Revived by Hoya Sponsorship

LEWISVILLE, TEXAS, (March 25, 2019) Ophthalmic lens technology leader, HOYA Vision Care, was proud to sponsor the NFOS/HOYA College Bowl at OptiCon at Vision Expo East. The event was attended by more than 300 people. "Working with the NFOS has been a terrific opportunity for Hoya to connect with the schools of opticianry and students," said Grady Lenski, Chief Marketing Office for HOYA Vision Care, North America. He continued, "We are looking forward to a long-term relationship and an even bigger event next year."
March 2019 Retail Strategies

Communicating Value to Your Patients; Are You Telling The Story?

Opticians are by nature a compilation of many parts, we are a little bit physics, a little bit fashion, a little bit psychologist, and a little bit tactile genius. We listen, analyze, find solutions, order, fabricate, verify, and adjust eyewear and so many, many more things on a daily basis. And as if we didn’t already have enough on our plates, I’m going to add one more task; storyteller. Why, you might ask? Because this single task might just be the thing that makes what we do so much more valuable to our patients.
March 2019 Retail Strategies

Facing the Music

I recently had some issues with my phone that couldn’t be resolved over the customer service line, and I was advised to go to my nearest dealer. Thankfully, there’s one on the corner down from my apartment, so it was a quick jaunt over there. Stepping inside, I was a bit taken aback by the choice of music.
March 2019 Retail Strategies

We’re Excited!

Last month, Deborah Kotob, 20/20 Magazine Director of Education, attended the Opticians Association of America State Leadership Conference in Memphis. There, Deb announced Jobson Pro to Pro as the OAA media partner. For more than 90 years, the OAA has been dedicated to the advancement of the American optician. From their Mission Statement, “the OAA is the collective voice of the opticianry industry.