20/20

Pro to Pro

December 2018 Education

Practically Speaking: Teaching Practical Skills in the Classroom or Office

​Many people are drawn to opticianry because it is a patient-centered, fashion-forward, healthcare embedded, and strong hands-on component profession. There are few careers that have such a rich and diverse mix of knowledge and skill sets. Where can you transform someone’s appearance and help enhance and improve what they see in the world?
December 2018 Technicians

Parents, the Shadow Patients

There has been a huge increase in the number of children and young adults who we see for eye exams daily. With this increase, I have found that there are three categories of patient parents, and all of them require a certain style of approach. Learning to communicate well with the different parenting styles may be difficult, but will make your day to day in the clinic much easier and more pleasant.
December 2018 Eyes/Optics

Shop Responsibly

Black Friday and Cyber Monday have come and gone. Have you finished your holiday shopping? I’ve barely scratched anyone off my list, but even if you’re ready to ‘wrap things up,’ there’s something to keep in mind if your gift list includes children. December is Safe Toys Month, and Prevent Blindness reminds us that each year, thousands of children younger than 15 suffer serious eye injuries from toys.
December 2018 Retail Strategies

The Optician of the Future

You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?
December 2018 Retail Strategies

Make Time for Staff Training

Whether you work for a large corporation or for a small business, answer the following questions. Is there enough time during the day to properly train your staff? Is there a formal training plan in place for new and current employees? If you answered yes, you are in better shape than many of your peers.