20/20

Pro to Pro

December 2017 Lenses

Improving PAL Success, Part 1

Ever heard this? “Seems like I need to rotate my head to read clearly through one of my lenses.” I’ve been annoyed and frustrated when I thought that the lenses I dispensed were measured and fit correctly and yet the patient, the real expert, says, they aren’t. If these lenses were correctly placed, patients would have good binocularity and comfort at near, not the stereoscopic disruption and discomfort that they are experiencing.
December 2017 Continuing Education

How to Become a Scribe

Have you ever considered becoming a scribe?  Let me tell you how I entered this fascinating area of vision health care. I was hired at my current practice as an ophthalmic technician. The practice took notice of my attention to detail, time management skills, and general interest in the field, and offered me the opportunity “upgrade” and train as a scribe.
December 2017 Continuing Education

A Gift That Keeps on Giving

The Thanksgiving leftovers are gone, and now our attention is almost completely on holiday shopping. But before looking forward to getting the best parking space in the mall or free shipping, think back to your Thanksgiving table. When you looked around at family and friends, how many were wearing out of date eyewear? You’ve known them for years. You can make a good guess.
December 2017 Business

Mission Possible

November 2017 Eyes/Optics

Albinism and the Eye

Over the past 20 years, I’ve seen some pretty interesting things during clinic time. I recently had the amazing experience of meeting a young man with albinism. In the United States and Europe, there are only one in 18,000 to 20,000 people who have some type of albinism. He was only the second patient I have had the opportunity to work with, and the first Caucasian male. I decided to research the condition.

November 2017 Marketing / Merchandising

Can the Internet Actually Help Traditional Eyewear Retail?

There’s an internet eyewear retailer whose advertising claims to dispel the “myths” of internet eyewear purchases. Here’s one. “Myth: Online glasses compromise on quality. While there are certain online retailers that sell less-than-quality products, there are plenty of low quality products at retailers that sell at brick and mortar locations. All you need to do is make sure you do your research.” Was that supposed to be reassuring?