20/20

Pro to Pro

September 2018 Business

It’s All About Independence

As a business owner, I can’t even begin to describe how much I value Independence. It lives in every corner of my business. It shows itself in how I purchase goods, it becomes apparent in looking at the companies I choose to do business with, it can be seen in the interactions with my clients. Independence is the inherent understanding that you are ruled by no one, you are doing things your way, and that your gut is the only compass you follow.
September 2018 Trends/Technology

Glaciers, Alaska and Opticianry

Have you ever been to Alaska? Do you live there? If so, you know the beauty and splendor of America’s largest and 49th state. We all learned in grade school that Alaska is the largest state of the union, larger than Texas, California, and Montana combined!
September 2018 Retail Strategies

Two Ears, One Mouth

My nephew called the other night. Mark is a 36-year-old bachelor in a demanding profession, so I don’t hear from him often, and understandably so. This time he had an “eye question.” He’d just been to the eye doctor and got a mild minus prescription for night driving. “I think the salesperson was trying to upsell me,” he said. “He told me I needed some kind of trifocal lens for the computer, but I don’t need the glasses for the computer. The salesperson sounded like he was reading from a script and told me about blue blockers. Do I need blue blockers at night? I don’t think he knew what he was doing.” Mark left without purchasing glasses.
August 2018 Eyes/Optics

UV RADIATION: The Importance of the Forecast That We Ignore

Will it be sunny or cloudy? Probability of rain? The forecast is some of the first data we consult at the start of the day. Based on it, we decide how to dress, whether or not take an umbrella and even consider outdoor plans. Most of the time we ignore the existence or relevance of another index as important and accessible: UV RADIATION.
August 2018 Trends/Technology

A Guaranteed Game Changer

It’s not often that a technological innovation comes along that stands to potentially change the face of the optical industry: Nosepads; PALs; spring hinges. Each answered an extant demand, and, in the process, forever altered the way glasses are made, sold, and worn. In my years of selling, I wondered myself what it was like to have been around to witness such radical new developments. Now, I know.
August 2018 Eyes/Optics

Blind as a Bat?

During a recent vacation in Maine, I was reminded that Mainers view bats – the funny looking, furry, flying kind – rather fondly. Two iron bats adorn the gates outside author Stephen King’s home in Bangor. An entrepreneur in Searsport makes “bat houses” for sale. They are a protected species in Maine, unless they find their way into your attic or eaves. In many visits to that beautiful state, I never found Mainers to be anything but pleasant and practical. So why the apparently odd affinity for creatures most of us view as creepy? Because Maine bat species feed on huge numbers of mosquitoes (the bane of Maine summers) and other pesky flying insects.
August 2018 Business

The Optician of the Future

You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?