eL&T

Shamir Andrew Karp
Group Editor, lenses and technology
akarp@jobson.com


L&T Marketing
Younger, Transitions Partner for Drivewear Seminar Tour

Younger Optics is teaming with Transitions Optical to present seminars throughout the U.S. in a 21-city tour that will educate eyecare professionals about the benefits of Drivewear lenses Activated by Transitions and how they can increase sun lens sales.

YoungerTransitions Tour

The national Drivewear Seminar Tour kicked off February 24 in Arcadia, Calif., and will end on May 5 in Homestead, Pa. Each seminar begins with dinner and registration, followed by “The Glaring Truth,” a 20-minute presentation by Transitions Optical, which explores the different types of glare and the best eyewear solutions to address each one. Then Younger Optics will present a one-hour, ABO-approved seminar entitled  “Drivewear, Accelerating Your Sun Lens Business.”

The upcoming tour stops are: April 7, Westborough, Mass.; April 9, Kensington, Md.; April 14, Dania Beach, Fla.; April 15, Orlando, Fla.; April 16, Pinellas Park, Fla.; April 21, Dublin, Ohio; April 22, Indianapolis, Ind.; April 23, Utica, Mich.; April 28, Maple Grove, Minn.; April 29, Addison, Ill.; April 30, Kansas City, Kan.; May 5, Homestead, Pa.

Younger will provide each attendee with a certificate of completion, a complimentary voucher for a trial pair of Drivewear lenses and a chance to win prizes. Eyecare professionals can get more information and register online at www.drivewearlens.com.

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Hoya Vision Care Announces 'Splendor of Spain' Winners

Hoya Vision Care, North America announced the winners of the Hoya “Splendor of Spain” promotion. Twenty eyecare professionals and three distributors will travel to Spain in May on a seven-day getaway for two.

Hoya Splendor of Span Winner“We are excited to recognize our customers’ sales performance of our Hoya free-form products by awarding this trip,” said Rich Montag, vice president of sales and marketing. “Between April and December 2008, participating eyecare professionals who purchased Hoyalux iD and Hoyalux iD LifeStyle became eligible to enter to win the trip and other prizes.”

Promotion winners will travel to the nation’s capital, Madrid, where they will explore such landmarks as the Museo Nacional Del Prado (Prado Museum) and the Palacio Real (Royal Palace). The journey also includes tours of Toledo, Mijas and Tétouan, Morocco.

The winning eyecare practices are: Alain Mikli Boutique, New York, N.Y.; Eye and Optics, Santa Fe, N.M.; Central Oregon Eyecare, Redmond, Ore.; Dey Optical, Houston, Texas; Doctors of Optometry, Parma, Ohio; Eye Care Professionals, Green Bay, Wis.; Eye Center of Saint Augustine (ECSA) Optical, St. Augustine, Fla.; Eye Works, Keene, N.H.; Eyecare Associates, Tyler, Texas; Geneva Opticians, Geneva, Ill.; Hawthorne Vision Center, Portland, Ore.; Medical Eye Center, Medford, Ore.; Optical Shop, Shelton, Wash.; Sight Shop 5, Tualatin, Ore.; Teddy Sherrie, O.D., New Port Richey, Fla.; Texas State Optical, Wichita Falls, Texas; The Optical Shoppe By Wilmer, Lutherville, Md.; Evergreen Valley Optometry, San Jose, Calif.; Trussville Vision Care, Trussville, Ala.; and Vision Source, Lebanon, Ore.
        
The winning distributors are Cherry Optical, Green Bay, Wis.; Harbor Optical, Traverse City, Mich.; and West Coast Lens, Yorba Linda, Calif.

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Opticote Offers 'Economic Stimulus Plan'

Opticote Mini TowerOpticote is offering an “economic stimulus plan” for eye care professionals who sell mirror coated lenses. From March 15 through April 15, 2009, customers who register six Opticote certificates of authenticity will receive a Mini Mirror Display Tower (pictured here) at no charge, along with a reward certificate good for one free mirror coating, including backside AR if ordered. The Mini Mirror Display holds 12 of Opticote’s top selling mirror coatings and requires little display space.

First time registrants should visit www.opticote.com/ecp/register.asp and follow the steps to register themselves and their store or practice. Opticote will send an e-mail confirmation of registration. Registrants should then click on the link which will take them to the page to register their certificate of authenticity. If they complete six registrations are completed within the above time frame they will receive a reward certificate via e-mail; the display will be sent via UPS ground. The program is limited to one per eye care professional or store.

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Signet Labs to Launch Kodak Puzzle Promotion

Kodak Puzzle PromoSignet Armorlite is launching a new promotion, the Kodak Lens Puzzle Challenge, through its co-op lab partners. From April through July, 2009, participating eyecare professionals who dispense 10 pairs of Kodak progressive lenses will earn a piece of the puzzle. There are four pieces in all. 

The first piece is free and can be obtained from a Vision Monday ad, 20/20 ad or directly from a participating lab. Every time an ECP collects all four pieces, they will receive a $50 gift card and will be entered in a drawing for trips to International Vision Expo East and Kodak digital video recorders. There is no limit to the number of puzzles participants can put together, according to Signet Armorlite.

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Uvex Launches New Interactive Safety Eyewear Web Site

UVEX Screen ShotProtection has launched a redesigned Web site for Uvex, its flagship brand safety eyewear, goggles and face shields. The new site, www.uvex.us, offers users an interactive on-line experience, as well as a comprehensive range of tools, resources and product information for safety professionals and distributors alike.

The website is designed to help users quickly and easily identify appropriate safety eyewear for their needs as well as provide complete product information. The website’s new functionality includes:

Selection Tools: The site offers interactive tools as well as “at-a-glance” icons to provide guidance in evaluating and selecting optimal eyewear. The site offers an easy-to-use product selector that provides suggestions based on five user-defined filters: hazard type, style, certifications, coatings, and tints. The selector allows for side-by-side comparison views outlining key features and can dynamically change based on user input. The site also provides “at-a-glance” rating icons to help users easily compare and contrast  various models based on performance, comfort, total-cost-of-ownership, value and the overall model.

Easier Navigation: The website provides an easy-to-navigate design, offering users a productive, efficient and informative on-line experience.

Comprehensive Content: The site provides additional resources and expanded product information organized in an easy-to-view design. The new Uvex branding direction, launched in late September 2008, focuses on building a “Culture of Safety,” providing safety managers and their employees with the products, educational tools, support, and services necessary to achieve that culture. Visitors to the site will soon see a Culture of Safety section (currently under construction), which will be a destination site for resources to support safety professionals build a culture of safety within their organizations.

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Dispensing Tips

#1 Make adjusting a 3-piece rimless bridge easy. Use two bracing pliers (available from any of the plier and hand tool suppliers) to confidently straighten and adjust the bridge. Grasp each lens with a bracing plier, over the drill points and, while looking at the lenses rotate and/or bend the bridge to the desired shape.
    For more information visit www.2020mag.com

#2 Use a penlight when taking segment heights for progressive lens sunwear. A lit penlight, pointed at the eye from the side, illuminates the corneal reflex and makes height easy to measure.
   For more information visit www.2020mag.com

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New Products
GT2 Short in 1.50 Clear, 1.50 Transitions VI Gray and Brown

GT2 ShortManufacturer: Carl Zeiss Vision
Description: Short-corridor PAL in standard clear and photochromic plastic
Features: Combines OLA award-winning GT2 design with a 13mm minimum fitting height, one of the lowest on the market. Offers superior optical performance in the full range of small, fashionable frame sizes, according to Zeiss. GT2 Short design offers continually widening near zone as fitting height increases, unlike some other short corridor designs that are optimized only in very small frames. GT2 Short offers wide, clear vision that is virtually distortion-free above the 180º line for satisfying distance and peripheral vision. The progression of power and astigmatism has been carefully managed for excellent control of wavefront aberrations throughout the lens, allowing greater visual satisfaction and ergonomic utility. Compatible with Teflon Clear Coat, Carat Advantage and all other Zeiss AR coatings.
Availability: Polycarbonate and 1.67-index materials. As with the original GT2, the GT2 Short prescription range includes additional base curves, producing better optics and more cosmetically-appealing lenses.
(800) 358-8258
www.vision.zeiss.com

Fog Free

Fog FreeManufacturer: Opticote
Description: Fog fighting lens treatment
Features: Allows the wearer to move safely between cold and warm enviroments without having their eyewear fog over. Eliminates the “white wall” effect that occurs when eyeglass wearers transition from one temperature to another. Thermal curing creates molecular bond with lens substrate for excellent durability. Tested by COLTS Laboratories.
(800) 248-6784
www.opticote.com

Varilux Physio Short 360°

Varilux Physio Short 360Manufacturer: Essilor of America
Description: First short-corridor PAL enhanced with Essilor’s W.A.V.E. Technology: Wavefront Advanced Vision Enhancement.
Features: Specifically designed to function best in short frames, the design has been enhanced by the integration of W.A.V.E. Technology, delivering 30 percent greater contrast sensitivity for sharp, natural progressive vision at every distance. The Varilux 360° Optimization process further enhances the lens, providing 30 percent wider fields of vision and reduced distortion, particularly for patients with complex prescriptions. All Varilux Physio Short 360° lenses come with Crizal, Crizal Alizé, or Crizal Avancé with Scotchgard Protector for protection against glare, scratches, dust and fingerprints.
Availability: Varilux Physio Short 360° is available to all Varilux laboratories through Essilor processing centers in the following materials and specifications:

Airwear 1.59
∞ Rx Range: -10.00 to +6.00
∞ Add Power: 0.75 to 3.00

Airwear 1.59 Transitions VI Gray and Brown
∞ Rx Range: --10.00 to +6.00
∞ Add Power: 0.75 to 3.00

Thin&Lite 1.67
∞ Rx Range: -12.00 to +9.00
∞ Add Power: 0.75 to 3.00

Thin&Lite 1.67 Transitions VI Gray and Brown
∞ Rx Range: -12.00 to +9.00
∞ Add Power: 0.75 to 3.00

(800) 473-3012
www.varilux.com

1.74 AR FSV with SuperClean

1.74 AR FSV with SuperClean Manufacturer: Seiko Optical Products of America
Description: Ultra-high-index, anti-reflective and hydrophibic finished single-vision lens.
Features: New, improved 1.74 index monomer is more stable, less heat sensitive and easier to process. The lenses use Seiko’s patented, proven MX aspheric design which corrects primary lens aberrations and provides a spherical fitting button in the center of the lens that provides instant patient accommodation. Seiko’s durable, factory coated AR plus SuperClean super-hydrophobic topcoat repels dust, dirt and grime and makes the lenses easy to keep clean.
Availability: Ultra-thin 65mm diameter plus spheres from +1.00 to +6.00D, out to a -2.00 cylinder; in minus spheres from -2.00 to -10.00D, out to a -3.00 cylinder (total power -9.00 diopters); and in spheres only from -10.50 to -15.00D in half diopter steps.
(800) 235-5367
www.seikoeyewear.com

NuPolar 1.67 in SV Gray and Brown

NuPolarManufacturer: Younger Optics
Description: High-index polarized lenses in gray and brown
Features: Manufactured with MR-10 resin, a high performance material with good processing and stability characteristics. NuPolar 1.67 is offered in five base curves with precise film placement to allow for minimum thickness over a wide Rx range, and is backed by all applicable NuPolar warranties. Excellent heat stability, even when subjected to the elevated temperatures encountered during many hard coating and AR coating processes; superb adhesion characteristics ensure the lenses will not delaminate or separate, consistent true curve control for today’s digitally processed free-form requirements, high polarization efficiency. Color uniformity allows consistent color matching.
(800) 877-5367
www.youngeroptics.com


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