On a visit to the Jobson home office last week, I got a copy of the 20/20 Magazine February print edition ‘hot off the presses.’ If you haven’t seen it yet, this isn’t a spoiler, but one of the feature articles is “Passion for Fit” by Barry Santini. The article has a quote from Alexandra Peng Charton, designer for TC Charton Eyewear, specializing in Asian fit designs. She asks, “Do you care? Do you care about new opportunities to better serve your patients?” I haven’t been able to get those questions out of my head.
It’s a pleasure to welcome Deborah Kotob to Jobson as Director, Education and Training! Deborah was formerly the ECP Education Facilitator for Vision-Ease, and brings a wealth of knowledge and experience, not only in education, but in optics and the optical business as well. I have had the pleasure of working with Deborah at seminars for several years and on the Advisory Board for the Goodwin College Vision Care Technology program, and I’m excited to be working with her on Pro to Pro. Under Deborah’s leadership, you can count on Pro to Pro to continue to be your go-to for education resources.
At the college, our Vision Care Technology students are introduced to the “players” in our industry beginning with the 3 O’s (opticianry, optometry, and ophthalmology), frame, lens, and laboratory representatives, and state and national organizations.
Really, and while you read about those great kids at East High in Rochester, were you thinking where you could also add to the training in your office? I’m talking about online, 24/7 vendor provided education that can increase product, technology and merchandising skills to improve revenue, professional identities, office morale and oh yes – a happier patient.
Have you ever considered becoming a scribe? Let me tell you how I entered this fascinating area of vision health care. I was hired at my current practice as an ophthalmic technician. The practice took notice of my attention to detail, time management skills, and general interest in the field, and offered me the opportunity “upgrade” and train as a scribe.
The Thanksgiving leftovers are gone, and now our attention is almost completely on holiday shopping. But before looking forward to getting the best parking space in the mall or free shipping, think back to your Thanksgiving table. When you looked around at family and friends, how many were wearing out of date eyewear? You’ve known them for years. You can make a good guess.
As program director for Vision Care Technology (A.S. degree) at Goodwin College, I must identify the ideal skills, interests, and knowledge set that make a strong applicant to our program. Students who apply are recent high school graduates, career changers, or are in higher education with a desire to be in healthcare. An optician should be well versed in basic algebra, have mechanical dexterity, and a desire to work with people in a healthcare setting. After much reflection, I narrowed the ideal skills, interests, and knowledge set down to four categories: math, science, sales, and healthcare.
Children are often asked, "What do you want to be when you grow up?" The most common responses are: doctor, teacher, nurse, firefighter, or policeman . As children get older they learn about different professions such as accountant, lawyer, dentist, construction worker and electrician. Unless an optician is in the family, the profession of opticianry is rarely dinner time talk. Even children who wear glasses rarely consider being an optician. Why? If you ask the average optician how they landed in the field, many will say that they fell into the career by chance or it's been in their family.