On a visit to the Jobson home office last week, I got a copy of the 20/20 Magazine February print edition ‘hot off the presses.’ If you haven’t seen it yet, this isn’t a spoiler, but one of the feature articles is “Passion for Fit” by Barry Santini. The article has a quote from Alexandra Peng Charton, designer for TC Charton Eyewear, specializing in Asian fit designs. She asks, “Do you care? Do you care about new opportunities to better serve your patients?” I haven’t been able to get those questions out of my head.
It’s a pleasure to welcome Deborah Kotob to Jobson as Director, Education and Training! Deborah was formerly the ECP Education Facilitator for Vision-Ease, and brings a wealth of knowledge and experience, not only in education, but in optics and the optical business as well. I have had the pleasure of working with Deborah at seminars for several years and on the Advisory Board for the Goodwin College Vision Care Technology program, and I’m excited to be working with her on Pro to Pro. Under Deborah’s leadership, you can count on Pro to Pro to continue to be your go-to for education resources.
At the college, our Vision Care Technology students are introduced to the “players” in our industry beginning with the 3 O’s (opticianry, optometry, and ophthalmology), frame, lens, and laboratory representatives, and state and national organizations.
Really, and while you read about those great kids at East High in Rochester, were you thinking where you could also add to the training in your office? I’m talking about online, 24/7 vendor provided education that can increase product, technology and merchandising skills to improve revenue, professional identities, office morale and oh yes – a happier patient.
Have you ever considered becoming a scribe? Let me tell you how I entered this fascinating area of vision health care. I was hired at my current practice as an ophthalmic technician. The practice took notice of my attention to detail, time management skills, and general interest in the field, and offered me the opportunity “upgrade” and train as a scribe.