We have another week of fabulous articles this week on the Opticians’ Handbook for you.
Dick Whitney provides some insight to marketing claims and Preston Fassel’s article asks some very valid and thought provoking questions about fashion brand frames in our dispensaries. Both articles should make you think twice, at least.Take a break during your Thanksgiving week and enjoy reading them.
We are Thankful for you - our readers. Have a yummy Thanksgiving Holiday.
Mindi Lewis, MA, ABOC, FNAO, is an industry professional with experience from exam room and dispensing table to marketing and national account management. She has an AS in Optometric Technology, a BS in Allied Health Education, and was an Optometric Technology Instructor at St. Petersburg College, Fla. She has worked for SOLA Optical, Carl Zeiss Vision and Essilor, and is currently a consultant and speaker, and Managing Editor for Jobson Medical Information's Optician’s Handbook.
