Launching this month, L’Amy America introduces Champion Eyewear. With a newly signed multilicensing agreement with Hanes Brands Inc., L’Amy will distribute and market collections for the Champion brand. “We are delighted to partner with Champion North America to create eyewear collections for one of America’s most beloved and one of the world’s largest sport brands,” says Stephen Rappoport, CEO of L’Amy Group. “Champion perfectly complements our ever-expanding portfolio of iconic American brands. Our Champion Eyewear collections will serve multiple channels of trade, embodying the brand’s collegiate spirit and love of sport.” The collection consists of both ophthalmic and Rxable sunwear styles, and emits a sporty aesthetic with classic and stylish silhouettes.   

—Victoria Garcia

PHILOSOPHY:  “We are honored to collaborate with L’Amy America,” says Nadine Hall, President of Champion North America. “Champion is an authentic American sport brand with a 94-year heritage of pioneering iconic products. Champion is born of the notion that sport creates camaraderie, builds character and is a part of life, and that true champions play and excel for the love of sport. It celebrates the potential in all men and women. Now, our eyewear collections will help underscore our love of the game.”

MARKETING: Merchandising materials include logo blocks, frame highlighters, countercards, freestanding floor towers and top of counter displays.

PRICE POINT: $$

CONTACT: For additional information, contact L’Amy, (800) 243-6350;
website: lamyamerica.com

INSIGHT 
Champion was founded in Rochester, N.Y., in 1919. The brand’s guiding principles are: a love of sport, a spirit of innovations and uncompromised quality.