Woodzee introduces its Rx collection, crafted from recycled water buffalo horn and paired with beech wood. Buffalo horn is a durable yet stylish choice for eyewear as it is naturally strong, lightweight and biodegradable. An alternative option for those with contact allergies, metal irritations or sensitive skin, this natural byproduct is hypoallergenic. In addition to the natural sheen that will develop over time, the frames will adjust slightly to better fit the face due to the skin’s natural warmth. The collection consists of three styles including the Glass Act, Jonny Desk and Word Smith. Quirky and bookish, Glass Act’s keyhole bridge, angular arms and thin frame make it a fantastic choice for making a bold statement. The Jonny Desk is a classic Wayfarer-inspired frame with a sophisticated appeal. With a rectangular shape and bowed browline, Word Smith is able to suit a variety of face shapes, lending to a classic look.

—Patrisha Holly Zabrycki

PHILOSOPHY: “We wanted to create a product that is not only durable enough for prescription lenses, but that also aligns with our refine, repurpose and reuse philosophy,” says Woodzee founder Luke Winter.

MARKETING: Merchandising materials include five- and six-place displays and countercards. Each frame comes with a triangular box in a microfiber pouch.

PRICE POINT: $$$$

CONTACT: For additional information, contact Woodzee, (877) 370-1777; website: woodzee.com

INSIGHT
Founded in California in 2011, Woodzee strives to use environmental-friendly materials including recycled paper and soy ink for its packaging. Additionally, many of the frames are crafted from recycled, natural and biodegradable materials. The company also plants a tree for every frame sold.