Sàfilo Group launches Fendi Eyewear and Sunwear. Featured here is the 16-style ophthalmic collection. A 15-piece sunglass line was previewed in February 20/20. Designed for the contemporary woman, the new collection consists of timeless shapes with a twist in proportions and color mixes that make the styles especially wearable. Rounded CatEye, square and butterfly shapes create smooth lines and perfect silhouettes for any wearer. A careful choice of materials such as dedicated handmade acetate, Sàfilo’s proprietary Optyl and a new triple-injected material create an exclusive, high-quality collection with a guarantee of fit and comfort. Iconic details such as the Fendi monogram, the legendary striped “Pequin” motif and the 2jours décor reinforce the Fendi spirit.



PHILOSOPHY: “It has been very inspiring to create the Fendi optical collection in close collaboration with the fashion house. The optical frames mirror the sun collection with the use of innovative materials, unusual color combinations and an artisanal level of craftsmanship. The true Fendi spirit makes the collection fashion-forward, yet perfect to be worn all day, every day,” says Sàfilo International creative director Massimo Zuccarelli.

MARKETING: Merchandising materials include 12- and 28-place tower displays, one- and three-piece branded displays, countertop displays, logo plaques, a three-piece micro elements set for shelves and modular window displays. Each frame comes with a soft pouch in black leatherette with a magnet closure, a microfiber cloth and authenticity card.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188;
website: mysafilo.com

INSIGHT
Optyl is a trademark plastic material made exclusively by Sàfilo. An extremely lightweight and thermosetting material, Optyl is hypoallergenic and adapts to the wearer’s face. It is treated with a special coating to protect from corrosion caused by cosmetics and perspiration.