Whats New

Sep
2012

MARCHON: MARCHONYC

SOMETHING FOR EVERYONE

With a new name paying homage to its roots in New York City, Marchon’s MarchoNYC, formerly known as Marchon, is focusing on a new product direction that is fresh and exciting, while still keeping its main focus on offering something for everyone. Four sub collections, East Side, West Side, Uptown and Downtown feature classic, fashion, boutique and trend product. The East Side collection offers classic styling with easy-to-wear shapes and timeless designs. West Side is a mix of fashion and trend with fun color palettes, patterns and modern shapes that will complement the wearer’s sense of style. Uptown has boutique product styling that offers a higher-end feel with unique details, materials and sophisticated shapes. Downtown offers a more casual style with funky, retro-inspired shapes and cool custom laminations appealing to all age groups and genders.


Photographed by Black Box Studios

PHILOSOPHY:
“MarchoNYC has revamped its entire look from the logo to the product design, but continues to capture the spirit of today’s lifestyle while introducing boutique, fashion and trend styling to complement the existing classic collection,” says Micha Siebenhandl, Marchon senior vice president global collections.

MARKETING:
Merchandising materials include horizontal countercards and vertical and horizontal banners featuring new fashion-forward images inspired by the renewed collection.

PRICE POINT:
$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
The beautifully structured modern shapes and abstract patterns capture the richness of the newly designed collection and illustrate the fresh new look of MarchoNYC.

 

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