Photographed by Black Box Studios
PHILOSOPHY:
“While designing the optical collection, I took the same detailed process used for the sun collection and the same Tumi elements to create a perfect match between the two categories,” says Nicolas Roseillier, Rem creative director. “The technology incorporates function, incredible materials, exclusive treatment and the special Tumi flex hinge representing the DNA of the world-famous Tumi luggage.”
MARKETING:
Merchandising materials include a 10-place display, oversized poster, countercard/picture frame, logo plaque and window decal. Frames come in a triangular case made of ballistic nylon that folds flat.
PRICE POINT:
$$$$$. For additional information, contact Rem Eyewear, (800) 423-3023; website: basecurveeyewear.com
INSIGHT
With 30-plus years of creating superior products for discerning professionals and frequent travelers (Tumi gained renown for its soft, ultra-functional, black-on-black ballistic nylon travel bags), Tumi is now recognized as a leading brand of luxury travel, business and lifestyle accessories. Its success can be traced to a continual focus on the principles of design excellence, functional superiority and technical innovation.