Marchon Eyewear launches its Nine West Eyewear 2012 collection. True to the Nine West design philosophy, the new line, which consists of ophthalmic styles and sunglasses, includes on-trend pieces that appeal to a broad range of consumers and is positioned and designed for the style chameleon seeking diverse, sexy, fresh fashion that is affordably chic. Frames feature ombre colorations, animal prints, subtle glitter treatments, color blocking and studs.


PHILOSOPHY:
“Consumers have come to rely on Nine West for the latest trends and hottest looks of each season because it offers a quick edit of runway looks interpreted into real life fashion,” says Fred Allard, creative director of Nine West.

MARKETING:
Merchandising materials include eight-, 18- and 36-place displays, a nameplate/one-place highlighter, sun and optical countercards, a sun/optical double-sided banner and catalog.

PRICE POINT:
$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Nine West, the women’s iconic shoe brand, was founded in 1978. Today it is one of the most recognizable lifestyle brands on the market. Described as trendy, sexy and modern, Nine West has evolved into a major lifestyle brand with a broad product assortment, including handbags, small leather goods, cold weather accessories, fashion hats, scarves and wraps, legwear, jeans, outerwear, jewelry, belts, luggage and eyewear.