Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“Men’s eyewear can traditionally be divided into two distinct categories: fashion and technical,” says Beverly Suliteanu, Wescan creative director and vice president of product development. “By marrying cutting-edge technology with fashion-forward styling, Evatik sunglasses defy convention, offering today’s urban male the ultimate accessory to express and enhance his personal style.”
MARKETING:
Merchandising materials include three- and six-place displays, countercards, banner, mirror and logo plaque. Sunglasses come with a folding, hard case and cleaning cloth.
PRICE POINT:
$$$ to $$$$ (for polarized lenses). For additional information, contact Wescan Optical, (800) 361-6220; website: www.evatik.com
INSIGHT
Wescan Optical was established in 1998 with the mission to produce high quality, innovative eyewear. Wescan’s brands include Fysh UK and Kliik: denmark, and are available in more than 40 countries.