Whats New

May
2011

LEGACIE: KATA M1

A WORK OF TECHNICAL BEAUTY

Kata introduces M1 technology, a patent-pending, revolutionary hinge system in which the magnet, housed in a sheet of titanium, functions as a screwless hinge. Available from Legacie/A Luxury House of B. Robinson Optical, the M1 collection contains seven ophthalmic and two sun styles, all constructed of titanium. Shapes include rectangular, aviator, square and P3 designs ranging from fully rimmed to three-piece mounts. Evocative of Kata’s polished, minimalist aesthetic, the color palate consists of noir, antique gold, tortoise, olive and gray demi.


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:
“The Kata M1 technology, in addition to Legacie’s recent partnership for PURE Eyewear, represents a new strategy in the technology arena for Legacie as a company,” says Lori Robinson, co-president B. Robinson. “Kata has a long history of being on the cutting-edge of technology; the M1 hinge is another example of Kata’s pushing boundaries.”

MARKETING:

A new Kata logo debuts with the M1 collection and will be supported with a lifestyle advertising campaign featured on brand collateral. Merchandising materials include a small display, display box, display tray, posters, countercards, logo plaque, postcards and inspiration cards. Kata frames are packaged in an eco-friendly case made of recycled material that folds flat during shipping, resulting in fewer CO2 emissions.

PRICE POINT:

$$$$$. For additional information, contact Legacie/A Luxury House of B. Robinson Optical, (866) 534-2243; website: www.legacie.com

INSIGHT
Founded by Benjamin Robinson in 1926, B. Robinson is celebrating its 85th anniversary this year. In the 1950s, B. Robinson started a separate sunglass division to focus on sales to Saks Fifth Avenue and in the ’60s became the first company to sell designer sunglasses to better department stores. In 2001, B. Robinson signed a license with Judith Leiber and created Legacie, a boutique division with a mission to design and market unique high-end and luxury eyewear. In 2002, B. Robinson purchased the Kata brand for its Legacie portfolio.

 

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