Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Marcolin USA is very excited to be launching our Dsquared2 line of eyewear. It perfectly captures the creative styling of designers Dean and Dan Caten, who have made the Dsquared2 brand so popular,” says Fabizio Gamberini, CEO, Marcolin USA. “Initial reaction has been extremely positive and we are looking forward to a long and successful partnership.”
MARKETING:
Merchandising materials include countercards featuring Linda Evangelista, Naomi Campbell and Tyson Beckford and cube and tray displays. Hard and soft cases, and cleaning cloths come with the sunglasses.
PRICE POINT:
$$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com
INSIGHT
Born in Toronto, Ontario, Dean and Dan Caten are identical twin brothers who moved to Milan in 1991 to become designers, founding the fashion brand Dsquared2. The first men’s collection for Dsquared2 launched in 1994. In 2003, the women’s collection made its debut on the runways of Milan. Jeans, shoes and fragrances are also now available.