Photographed by Ken Lee/Black Box Studio
PHILOSOPHY: “Our goal is ambitious, to build a brand around quality. Long term. We are striving to make an item that is precious, something you want to take care of,” says Doug Smith, Sutro director of sales. “Building a quality product that doesn’t need to be replaced in two weeks is the original ‘green’ idea.
MARKETING: Merchandising materials include a freestanding display, two-place wood/Plexiglas display, pre-configured window display kits and small branding wood blocks.
PRICE POINT: $$$$$. For additional information, contact Sutro Vision (415) 974-0308 web site: www.sutrovision.com
INSIGHT
Sutro developed out of a collaboration of three friends, Tony Guerrero, Amani King and Jeff Sand, who grew up immersed in the San Francisco skateboard, snowboard and music cultures. Their decision to make eyewear came from wanting a brand that had both product they respected and an image they could identify with.