Tom Lamond, Frames Data’s president, resident cycling expert and inspiring business guru, keeps pace with the industry’s twists and turns, and revels in the creativity, problem solving and boundary breaking of his employees and clients, who he calls “the most creative marketers in fashion.”
In true Frames fashion, Tom’s not blind to bicyclists’ absolute need for protective sunwear, and he’s happy to oblige. He keeps his eyes styled and safe in the city, the mountains and everywhere in between, cycling between one of his many sport performance, aviator and on-the-go lightweight shades. Tom’s trusted assortment spans the ranks from sport to play, but concentrates on protection, fit and top-notch optics. He earned his racing stripes, and recently completed a five-day, 250-mile Swiss cycling journey from Zurich to Lugano—decorated in Rudy Project gear and sun wrap style Rydon and au casual in Wiley X style Airborne.