20/20

April 2015 Marketing / Merchandising

Fashion Frames: Selling by Design

Eyewear today is experiencing a whole new wave of opportunity for the eyecare professional. Even more so than colored contacts, eyewear frames are revolutionizing the industry.
January 2015 Frames

Hollywood Browlines

I've been doing a lot of writing about frame and lens manufacturers lately, so I decided to take a little break from the serious stuff (okay, so, more serious than usual) and shine a spotlight on something of an optical mystery: Hollywood Browlines.
October 2014 Frames

The Last Word on Nerd

Nerd glasses.

Readers familiar with my column (you guys exist, right?) know what that phrase means to me, and my long and antagonistic history with the Geek Chic trend of the 2000s.
February 2014 Fitting and Adjusting Frames

A Classic in the Making: Marc Ecko's Snake Eyes and Scrambler

Pop in an old movie from the 50s or 60s—or even about the 50s and 60s— and scope out someone wearing a pair of glasses, and there’s a very good chance you’ll find that they’re wearing Art Craft Optical’s Clubman frame.
December 2013 Fitting and Adjusting Frames

Hindsight is 20/20: Aviator Eyeglasses

Aviators. No preamble is appropriate to properly address the weird, nebulous space aviators occupy in the world of eyeglass frames.
October 2013 Fitting and Adjusting Frames

Of Straight Edges and Upswoops

Manufacturers have, by and large, followed a pair of general guidelines for quite some time when it comes to men's and women's frames; they just haven't been advertising it.
July 2013 Fitting and Adjusting Frames

Optical Triumph: The Victory and Power of Eyewear

"Why do you love glasses so much?"
My wife asked me this recently, as I was drooling over an eBay auction for a lot of vintage 1960s browlines and fades (which, sadly, I lost).
July 2013 Fitting and Adjusting Frames

A Four-Step Blueprint For Luxury

Purchasing a new car, a boat or even new jewelry initiates the feeling of luxury. They also can give us a feeling of gratification. Purchasing new eyewear that provides affordable and accessible luxury can have the same effect.
June 2013 Business

Can I Get An Exclusive On That?

My frame inventory has changed quite a bit over the past few years. We were known for having cool and unique frames that couldn't be found anywhere else in town.
May 2013 Fitting and Adjusting Frames

Hindsight Is 20/20: Rimless Glasses

In today's designer-driven world of eyeglass frames, it's difficult to believe they were ever considered unfashionable. Not too long ago, however, an eyeglass prescription was a social death sentence.

Current Issue

September 2022

September 2022

Continuing Education

360 ° of Comfort™ – MySV™

Price: FREE
Credits: 1.00
Course sponsored by Hoya
CE - Opticianry Study Center

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