In a lot of ways, patients don't just buy eyeglasses anymore—they buy your business's story. That means companies must constantly refine their stories and present them in innovative ways.
Optical buying groups and practice management consultancies emerged decades ago; primarily to support independent eyecare practices going it alone against corporate retailers.
Selling is a process; it is teachable, repeatable, and measurable. It is a process for guiding an effective conversation in which both parties feel satisfied with the conclusion.
