In a lot of ways, patients don't just buy eyeglasses anymore—they buy your business's story. That means companies must constantly refine their stories and present them in innovative ways.
Spring-cleaning is about starting fresh. By applying this mindset to your business, you can return your business to a healthier, livelier, and more profitable state in no time.
The beginning of every year, usually late January or early February, the OAA (Opticians Association of America) brings all of the State Associations together for a Leadership Conference. Las Vegas was the meeting place this year from Feb. 5 – 7.
I hear that at least once a day, every day. It's the fear response of the wary patient handing over his or her paperwork or making the way back to pretest, offered defensively or aggressively, a desperate plea for clemency from the optometric executioner.
A major contributor to controlling costs is controlling lens remakes. Remakes cost your business a lot of money, not to mention the hassle for the patient and the staff.
