20/20

May 2015 Business

Eight Ways to Compete With Warby Parker

Can your practice and optical compete with Warby Parker's phenomenal success?
April 2015 Marketing / Merchandising

Fashion Frames: Selling by Design

Eyewear today is experiencing a whole new wave of opportunity for the eyecare professional. Even more so than colored contacts, eyewear frames are revolutionizing the industry.
March 2015 Business

Buying Groups vs. Practice Management Groups: What Are You Getting?

Optical buying groups and practice management consultancies emerged decades ago; primarily to support independent eyecare practices going it alone against corporate retailers.
March 2015 Fitting and Adjusting Frames

Bevel, Bevel, Where For Art Thou?

How many zyl frames do you dispense on a daily basis? Is that number more than it's been in the past few years?
January 2015 Frames

Hollywood Browlines

I've been doing a lot of writing about frame and lens manufacturers lately, so I decided to take a little break from the serious stuff (okay, so, more serious than usual) and shine a spotlight on something of an optical mystery: Hollywood Browlines.
October 2014 Fitting and Adjusting Frames

Up Close and Personal With Silhouette

I love the phrase “Up Close and Personal.” It encases so much of what we do in our industry. If you think about it, we are up close and personal with all of our patients every single day.
September 2014 Business

Optician, Frame Stylist or Image Consultant?

What if I told you to throw all the rules you learned about frame styling several years ago out the window? The stagnant rules we all learned about face shape and frames styles are just too limited and not helpful enough today.
August 2014 Fitting and Adjusting Frames

Hindsight is 20/20: The Octagon Mystery

Normally, in my Hindsight columns, I like to share a particular piece of optical history, tracing the origins of a frame design or style and assessing its' impact on American culture and history.
July 2014 Fitting and Adjusting Frames

A&A Optical's Alexander Collection: Fitting The Hard To Fit Patient

I hate to admit I was unfamiliar with an eyewear line, but even with my many years in the Optical industry, I was completely unfamiliar with the Alexander Collection from A&A Optical. That is what made this assignment interesting to me.
June 2014 Fitting and Adjusting Frames

Eyeglass Challenges for Children With Down’s Syndrome

Normally, I like to start out my articles with some kind of witty turn of phrase or a backhanded story that somehow segues into my main point. My topic this month, however, is too serious for either of those approaches, so I’m just going to get right into the thick of it: We need to be aware of the needs of children with Down's Syndrome.

Continuing Education

The DNA of Product Assortment

Price: FREE
Credits: 1.00
Course sponsored by De Rigo Rem
CE - Opticianry Study Center

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