Group Editor, Lenses and Technology
DALLAS--At International Vision Expo West, Essilor of America is debuting Essilor Junior, a new lens line designed especially for children and their active lifestyles.
The first product in the Essilor Junior line, finished single-vision (FSV) Airwear Jr. Trio EZ Blue, features Trio EZ Blue, an easy-to-clean, anti-reflective treatment. A polycarbonate lens, it is 60mm in diameter. A two-sided, slippery topcoat makes the lens easy to clean yet tough enough to resist scratches and smudges. All Trio EZ Blue lenses will be equipped with the patented Pad Control System to help provide consistent edging.
“Essilor believes it is time for a specific children’s lens, and we are committed to providing the industry and especially children, with safe, durable, and comfortable lenses that impart better vision for the youngest of eyes,” said Carl Bracy, vice president of marketing, Essilor of America. “Essilor Junior lenses meet the needs of children and their parents, by providing them [with] a durable and safe product that will withstand the constant cleaning and abuse that children’s lenses take.”
Essilor Junior lenses will replace the LiteStyle Kids IQ brand through ELOA. The lenses measure 60mm in diameter and are available in the powers ranging from +6.00 to -6.00D; sphere up to a -2.00 cylinder. ■
