DALLAS—Nouveau Eyewear Inc. has signed a new eyewear partnership with Umbro International Ltd, the leading global soccer brand.

The agreement, brokered by The Licensing Company NA Inc, is for a line of Umbro branded ophthalmic eyewear and sport sunwear, to launch in January 2009 and be distributed in the U.S., Canada, South and Central America, Mexico, Australia, New Zealand, Switzerland and European markets.

“We’re thrilled to collaborate with a giant like Umbro,” said Marj McGraw, co-president of Nouveau Eyewear. “The global markets for sports-related fashion apparel and accessories are expanding, and Umbro Eyewear is ideally positioned to fill a growing demand.”

Founded in 1924, Umbro is a globally recognized brand with a powerful heritage founded in soccer. With products distributed in over 90 countries worldwide, Umbro is synonymous with high-quality, performance soccer footwear and equipment. According to Nouveau, the Umbro eyewear collection will take its cues from street-ready athletic wear and will incorporate colors and graphics inspired by the 2010 World Cup in South Africa.

“Nouveau Eyewear has understood our audience and brand,” added Terri Hanson, Umbro U.S. “They have provided an exciting opportunity for Umbro to enter the ophthalmic marketplace.”

In 2008, sports giant Nike acquired Umbro in a deal designed to strengthen Nike’s presence in the soccer-playing world. In its offer document, Nike described Umbro as “a world-class, authentic football brand.” Both the Umbro brand and its U.K. headquarters will be maintained.