PARIS--Louis Vuitton will launch its
first permanent line of sunwear. The collection, which has been in
development for two years, is being produced by the company. The
collection launches in November 2005 and will be available
exclusively in Louis Vuitton stores.
The 12-piece line, which was designed by Louis Vuitton designer
Marc Jacobs, was inspired by Film Noir. Signature elements of the
brand appear throughout the collection such as the LV monogram, a
take on the S-lock and the monogram flower. The collection also
features a specially designed Zeiss lens named LV Landscape
Vision.
“The approach to doing sunglasses was no different than the
approach to making a jacket or a handbag, you know, the attention
to the details, detail that came from actual existing things within
Vuitton’s world, like the hinges, the brown and gold of Louis
Vuitton’s Monogram and the pattern of the Damier,”
Jacobs said.
July 2005
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