By Caletha Crawford
Associate Editor
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| Marj McGraw |
CARROLLTON, Texas--Nouveau Eyewear introduces its new Japanese memory metal in its Van Heusen collection.
“Because the memory metal used in Van Heusen Eyewear is sourced only from Japan we can ensure optimal quality and durability,” said Marj McGraw, senior vice president of product at Nouveau.
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| Nouveau introduces memory metal frames into its Van Heusen collection.. |
Like the brand’s wrinkle-free and stain-resistant shirts, the new eyewear is hassle-free and stylish. It is designed to absorb shock in the bridge and temples. According to Nouveau, the material has been tested by an independent laboratory for strength and durability.
The masculine frame designs range from modern rectangles and traditional classics to semi-rimless looks. Four styles launch the initial collection. The Perry is a modern semi-rimless, while the Hudson offers a classic eyeshape that’s great for wider faces. The Gerald and the Benton translate the popular rectangle eyeshape into a look for big men. The frames are offered in two-tone brow, satin silver and shiny antique brow.
The four new Van Heusen memory metal styles are all available in big man sizes and are priced to the dispenser at $59.95.
