PARSIPPANY, N.J.-- Following the recent release of the Juicy Couture sun line is Juicy’s new ophthalmic collection in 10 styles.

From top to bottom, styles Lady Juicy, Baby Doll and Bling.

“We are extremely excited to offer our optical customers yet another one of the world’s most highly sought after fashion names. We are confident that the Juicy Couture ophthalmic collection will follow the huge success and demand of the Shades of Couture collection,” said Claudio Gottardi, president and CEO, Safilo USA. “We expect the eyewear to have the same powerful effect that the brand has found in all of its licensing ventures.”

The collection, targeted toward trendy and versatile women, is comprised of six plastic and four metal styles with rectangular eye shapes and modified oval shapes. Staying true to the nature of the celebrity-driven brand, the eyewear prominently displays the Juicy Couture signature logos and fun charms. Inside the temple of each frame is also a unique and playful secret saying, like “Viva LA Juicy.”

One style, Lady Juicy, is a metal frame with split temples with a script logo on one and a Juicy Couture heart charm on another. Another style, Baby Doll, has a plastic frame front with metal temples with a studded logo. The style also has a Juicy crown charm at one temple tip. Styles are available in warm rich colors and transparent hues ranging from pale pink and green tea to deep merlot and olive tortoise. Frames are priced to the dispenser from $75 to $95.

POP includes a logo plaque and one- and four-piece displays.    --Christine Brophy