PARIS--The SM line by Alain Mikli launches with four new ophthalmic and six sun styles for male and female urbanites and hipsters of all ages.
“With this collection I wanted to bring out the free, unrestrained side of everyone. Mikli SM is provocative for those who wish to make a statement anywhere, anytime,” stated designer Alain Mikli
Style 604 (above) and style 601 (below). |
Styles fall within three sub collections with three distinct looks. One subset, provocatively named EXIB, includes frames with a nylon metal front, a tone on tone studded temple and a flex hinge. EASEE styles have acetate fronts with strass metal temples and a flex hinge. TEKNO styles are made with dual color acetate with temple embellishments such as spikes or piercings. To the left are styles from the TEKNO category. The 601 is a style with wide tapering temples, a curved cat eyeshape and features a trendy urban piercing on the frame front. The 604 is an 8-base modified shield with wide tapering temples with a single vertical row of polished silver studs.
Funky point-of-purchase materials call out the line, including a Mikli hanger, which literally hangs the glasses from tiny metal hangers. Counter cards and banners feature a model with a theatric “Marge Simpson” hairstyle that is pinned with different sunglass styles.
Styles are priced to the dispenser from $71 to $75 and are available to optical stores that carry the Mikli collection.