PARSIPPANY, N.J.--Safilo introduces the Boss Hugo Boss ophthalmic collection for men and women with discerning taste that demands the best.
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| Safilo introduces the Boss Hugo Boss ophthalmic collection. Sunwear will follow soon. |
“We are very excited to be able to offer our optical customers another one of the world’s leading fashion brands,” said Claudio Gottardi, CEO of Safilo Group. “The Boss Hugo Boss ophthalmic collection can be described as classic with a focus on stylistic detailing and combines refined elegance with superior quality. We are confident that there will be strong consumer demand for this launch collection.
The Boss Hugo Boss collection contains eight styles for women and 23 for men, featuring rectangular eye shapes in traditional, soft and shallow silhouettes made of plastic, metal and metal/plastic combinations. A classic color palette including opaque olive, opaque brown, dark ruthenium, light gold, bordeaux, dark tortoise and shiny black comprise the ophthalmic line with sunwear to follow.
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| Claudio Gottardi |
The women’s styles are designed for a self-confident and contemporary female with a classic sensibility that desires versatile styling and includes temples engraved with the BHB (Boss Hugo Boss) logo while the temples of select frames have a laser engraved Hugo Boss logo plaque. The men’s styles are geared toward an elegant and modern man who appreciates the finer things in life and who searches for sophistication and comfort to compliment his active, all-around lifestyle.
Available to optical retailers, the Boss Hugo Boss ophthalmic collection point of purchase materials include counter cards, posters, a logo plaque, and 3-piece displays and are priced to the dispenser between $70to $80.
