RANCHO CORDOVA, Calif.—VSP Vision Care has re-launched a newly redesigned website, SeeMuchMore.com, to educate people about the importance of eyecare.

The interactive site is designed to help visitors understand the value of healthy vision and a healthy lifestyle while keeping them entertained, the company said.

According to a VSP spokesperson, “Americans are faced with making healthcare coverage decisions in the Fall during their Open Enrollment period. As we recover from the economy and with the uncertainty around the timing of healthcare reform’s impact on vision coverage, many Americans still are making tough decisions regarding their coverage. See Much More is part of VSP’s approach of speaking directly to those individuals and families.”

In addition to a customizable, Color Your Own eye chart application, there are updates to VSP’s video “Eye Q” series. The overall site is broken up into three themes: Save Money, Be Healthy and Look Great. The themes, VSP said, “reinforce the value of vision coverage and how VSP doctors are partners in leading healthy lifestyles through regular eye exams.”

Another new feature will be the the Send a Wink charity campaign, which became accessible starting Sept. 15. Send A Wink is a Word of Mouth (WOM) campaign that will connect users with Facebook where they can send a wink to their Facebook friends and for each wink sent, VSP will make a donation to the Guide Dogs for the Blind Foundation.   ■ ■