ROANOKE, Va.—PixelOptics has appointed Larry Rodriguez as senior vice president of global sales and marketing. Rodriguez is responsible for leading the worldwide sales and marketing organization of PixelOptics. His primary focus will be driving revenue as well as leading marketing efforts for PixelOptics’ entire product portfolio, including emPower!, the company’s proprietary electronic lens.

Rodriguez has held a number of management positions at major optical companies. As the vice president of sales for Southern Optical Group, Rodriguez led a team that established the company as one of the largest wholesale labs in the U.S. He later served as director of U.S. sales and European business, for Johnson & Johnson Vision Care’s ophthalmic lens group.

“Larry has a proven record of success in building brands for start-up and Fortune 50 companies, and brings a pragmatic organization and team-building approach. His drive for continuous improvement, combined with a wealth of experience, including nearly two decades specific to the ophthalmic lens industry, is an excellent asset to PixelOptics,” said William Spies, chief operating officer. “Larry is a dynamic marketer with a strong entrepreneurial spirit to guide our efforts to revolutionize eyewear and improve wearers’ complete vision experience.”

Following 16 years in the ophthalmic lens industry, Rodriguez joined Capital One as managing vice president of sales and marketing. He is a member of the board of directors of Lee Investments and Ketchie/Houston, Inc. and is an equity member in Benvegna, Inc. and IPLS Consulting.