Product Spotlight –
Why You Should Know How Frames Are Made
Learn how to make the frame sale alive!
By Mark Mattison-Shupnick, ABOM
Release Date: December 11, 2017
Expiration Date: December 1, 2022
Upon completion of this program, the participant should be able to:
- Understand the steps in the process of frame making.
- Know the technology, detail, steps and precision used to create final frames in the combination of materials used.
- Be better at communicating the advantages and benefits of each kind of frame to customers to improve your practice while each customer benefits most.
The technology of lenses makes it easy to have a conversation about them with the customer. In fact, it's that techno talk that we love but often gets us in trouble by not connecting with the customer in the language that they find meaningful. For frames, we think of styling and the fashion aspect and in some cases hope that it takes care of itself. I suggest that understanding frames and their manufacture can significantly improve your average sell price, improve the number of quality frames sold, better satisfy the customer and better answer the question, "why so expensive?" This course teaches the art and technology of frame making. But, by learning it, you can transfer the fascinating process used to make a frame and impart the emotion and appreciation for the way that final product is achieved. It's also an opportunity to put the right words in your mouth to describe that valuable and gorgeous frame. Who benefits... the customer does.
Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.
This course is approved for one (1) hour of CE credit the American Board of Opticianry (ABO). 1 hour, Technical, Level 3 Course STWJH684-3
This course has multiple parts.
Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.