The Art of Multiple Pairs

Alessandro Baronti

Learning Objectives:

Upon completion of this course you should understand:

  1. Recognize that the buying landscape has changed
  2. Describe the various types of eyewear solutions to fit individual lifestyle
  3. Explain the difference between the Need versus Want based purchase decision
  4. Recognize and leverage the patient benefits of bundling and financing to facilitate the multiple pair purchase

Course Description

This course helps the optician understand the NEW buying landscape. Over the past decade, the convergence of technology, design, logistics, and shopper expectations has completely transformed the way people shop. The Digital Consumer does everything online from banking, research, study, socializing, doctors' virtual visits, and yes, shopping.

One of the biggest challenges faced today by ECP's is filling the customer's needs with multiple pairs of eyewear. Often dispensers believe that patients want and need only one pair of eyeglasses. Additional products such as sunglasses, reading glasses, computer glasses, and blue light filtering in lenses are required in many cases. Patients are happy to purchase a second or third pair when it suits their needs if presented with the right option.

PDF Version

Download and read the PDF version »

Faculty/Editorial Board:

Deborah KotobAlessandro Baronti, serves as the President & CEO of De Rigo REM, the Los-Angeles based subsidiary of Italian eyewear manufacturer, De Rigo Vision. In his current role, Baronti is responsible for overseeing the entire American team with a key focus on driving growth, profit and sustainability for the business as well as developing and empowering the company's next generation of leaders. Baronti brings over 30 years of optical experience and a passion for education and training.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course number: SWJHI029 General Knowledge Course


This is a product spotlight CE supported by an educational grant from DE RIGO REM and JOHN VARVATOS

This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test. Results are automatically sent to the ABO and your ABO account will be updated.

Click here for Video.