Mapping a Course for Growth with Sports Performance Eyewear

Elevate Your Performance with Rudy Project

Release Date: June 22, 2020

Expiration Date: August 31, 2021

Learning Objectives:

Upon completion of this course you should understand:

Learn of an untapped opportunity to grow the optical retail sales through specializing in sports performance eyewear and catering to the visual needs of athletes
Determine the best lens material for prescription sports eyewear
Understand all frame, lens and fit parameters and their influence on visual performance and color discrimination with sports eyewear
Know how to guide the sports enthusiast to the best lens and frame for comfort and visual performance

Course Description:

There has never been a better time to expand your practice into the sports performance eyewear market. Many weekend road warriors have discovered the health and happiness benefits of running, biking, skating, hiking, skiing, rowing, golfing, and more. Whatever the sport, optimal vision, and protection for the athlete's eyes are paramount. And, like other gear, the athlete looks for performance-enhancing high-tech features that will elevate their performance. Rudy Project has over 35 years of designing sports eyewear. It takes an athlete to understand the needs of athletes, and at Rudy Project, the culture is sports from the owners to the sales team. Perhaps this explains the ergonomic, aerodynamic, hi-tech solutions that RP has designed for athletes, including a long list of super cool Rx solutions. They get the sports fashion and function aspect of eyewear to complete the athlete's gear. When you cultivate the sports enthusiast by becoming expert in performance-enhancing eyewear, you cultivate a customer for life, and, as the word spreads, you build a loyal following. You will see the sports eyewear category grows exponentially. In this course, you will learn how Rudy Project makes it easy for the ECP to enter the Rx sports eyewear market with their Rx program. We all know that consumers buy things that evoke emotion. Colorful high tech frame solutions with quick-change interchangeable lenses, and the many comforts and ventilation features of RP sports eyewear are sure to tickle the psyche of the athlete consumer in your practice. In this course, you will learn about sports performance eyewear with color-enhancing, glare eliminating, digitally optimized lens manufacturing tech that expands Rx range and field of view, even in 8-base sports frames. You will be introduced to some of the innovations in sports performance eyewear that Rudy Project has developed in response to the very specific visual, comfort, and convenience requirements of the athlete.

Faculty/Editorial Board:

Rollie Stenson, ABOC
Rollie is an ABO certified optician that spent many years working in the lens manufacturing side of the optical industry. He brings his many years as an optical industry veteran and his experience as an endurance cyclist to this article on the business opportunity that exists for the practice that grows the sports performance eyewear category.

Credit Statement:

This course is approved for one (1) hour of CE credit the American Board of Opticianry (ABO). One hour, Ophthalmic Level 2, Course # STWJHI023-2

AN EDUCATION GRANT FROM RUDY PROJECT SUPPORTS THIS COURSE

This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test. Results are automatically sent to the ABO and your ABO account will be updated.

NARRATIVE (pdf)

PRESENTATION (video)