Zoobug, known for its children’s sunglass line, My First Zoobug, adds the 28-piece 2nd Generation Flexibug collection, which consists of sunglasses and, for the first time from Zoobug, ophthalmic frames. Targeted to boys and girls four to 12 years old, the frames feature a special temple design made from TR90, a memory plastic that wraps around the child’ head, providing a snug fit without the need for temple shortening or bending. Frame fronts are plastic or stainless steel and come in variations on rectangles, ovals, rounds, aviators and cat eyes. Colors range from black, brown, gold and gun to shades of blue, green, pink, purple and red and feature fun temple motifs.
PHILOSOPHY: The frames in our 2nd Generation Flexibug collection offer exciting choices for that very difficult-to-please tweens sector. Our designs are bold and contemporary, but with a retro twist to suit the style and fashion taste of today’s youth,” says Dr. Julie Diem Le, Zoobug founder and designer. “The line also offers a point of differentiation for retailers looking for something special in order to stand out from the competition.”

MARKETING: Merchandising materials include a three-dimensional six-place counter display, an18-place display tray, posters, countercards and toy mascots, Pinky and Sunny. Each ophthalmic frame comes with a colorful hard case and bug-shaped micro-fiber cloth. The sunglasses have a zebra-print micro-fiber pouch or transparent plastic soft case.

PRICE POINT: $$ to $$$. For additional information, contact Zoobug in the U.K., 44 (0) 207-253-2527; web site: www.zoobug.co.uk

Zoobug was established in 2006 by ophthalmologist Dr. Julie Diem Le, who wanted to create children’s sunglasses offering sun protection as well as comfort and wearability. In 2008, Zoobug’s Daisy sunglass won the Silmo d’Or award in the children’s category.