Still Life Photographed by NED MATURA

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Worthy Agenda

One of eyewear’s favorite hues makes a dramatic declaration in a blue opaque square sunglass from Derek Lam and Modo.

DEREK LAM Natalie from Modo

The Bolder the Better

This unique oversized oval shape and light Havana patchwork pattern create a stylish statement for any woman who wants to be seen. –Jillian Urcelay

LOEWE 40062I from Thelios

Fashion Fad

Make a sun statement with this cool CatEye shape emphasized by a dark to light tortoise fade. –Victoria Garcia

VERA WANG Anya from Kenmark Eyewear

Radiant In Red

Take a cue from Max Mara and its bold yet understated sun style that brings an unstoppable red hue front and center. -Victoria Garcia

MAX MARA 0014 from Marcolin

Master Crafter

Ever the maestro of Italian made craftsmanship, Ferragamo channels contemporary sophistication with honey toned crystal and upswept square-shaped sunglasses. –Christine Yeh

SALVATORE FERRAGAMO 1010S from Marchon Eyewear

Barely There

A clean and sleek rimless option that still manages to pack a punch with a bold double-brow bar. –Jillian Urcelay

VINCE CAMUTO 286 from Colors in Optics

Striking Statement

Designed for the most daring, this oversized frame paired with a beautiful blend of caramel acetate makes for the ultimate declaration of style. –Jillian Urcelay

BURBERRY 4332 from Luxottica

LULU GUINNESS 174 from Tura


As Ben Sherman continues to reinvent style for modern youth culture, the brand’s recent foray into sustainably chic sunwear is sure to resonate with the enviro-conscious generation of today. –Christine Yeh



Staying true to its sports car heritage, Jaguar takes the highway to luxury with lightweight and fiercely stylish pilot sunglasses. –Christine Yeh

JAGUAR 37815 from ESE International


A bone-colored crystal frame front perfectly seams into light tortoise temples for a subtle and refined look. -Victoria Garcia

RAG & BONE 3043 from Safilo

From top: TRINA TURK Corfu from The McGee Group; BCBGMAXAZRIA Sizzling from ClearVision Optical; RIP CURL Malibu from SD Eyes

From top: JONES NEW YORK 359 from De Rigo Rem; HURLEY Malibu from Allure Eyewear

LEON MAX 4092 from Zyloware


The partnership of eyewear companies and their licensed fashion and lifestyle brands is unique, complex, powerful and integral to the ongoing and growing relationship of consumers and their eyewear and sunwear. Brand loyalty and affinity is built deep into the marketing of all products in the retailing scenario, and eyeglass wearers stand legion to those parameters. Eyewear companies both large and small carefully negotiate and cultivate these fashion designer and lifestyle entities in creating styles engrained in the recognized properties of the intended brands. These brands, in turn, push for quality and style keynotes that will embrace, endure and grow the brand’s intent.

Curate your partnership with these brands carefully. Commit to their identity. Surround yourself in a full knowledge of every facet of the brand and understand the trust your customers pledge.

Here the editors Victoria Garcia, Jillian Urcelay and Christine Yeh deliver their insider takes on What’s Brand New Right Now.

–James J. Spina