1has launched its new website rebrand, tura.com, which aims to deliver ease of use, a strong integration of social media and a modernized approach to providing relevant content to both eyewear enthusiasts and newcomers alike.
2 and the Porsche Design Group are extending their license contract to 2027 for the development, production and sale of sunglasses, correction frames and complete reading glasses for men and women.
3 and the Maison Cartier are entering into a strategic partnership bringing their operations together to create a stronger platform for the development, manufacturing and worldwide distribution of the Cartier eyewear collection.
4 (ESE) and Coco and Breezy have signed a joint agreement in which ESE will be the exclusive American distributer for the Coco and Breezy Eyewear collection.
5 has opened its first boutique in the heart of Paris at 28 rue Boissy d’Anglais, the location where Roger Pouilloux, the optician who co-founded the brand with Jean Vuarnet and inventor of the Skilynx lens, once had his studio.
6 has announced that Mason and Coco Ho, one of the surf world’s most prominent brother and sister duos, will be the new face of the brand’s Happy Lens sunglasses.
7 has announced five new partners to receive 2017 grants for school-based vision centers as part of its Focus on Sight program that provides permanent year-round access to vision care and glasses for underserved students and their families.
8 has announced that Under Armour Eyewear has renewed its partnership with Caddy For A Cure and will sponsor the first annual CaddyBash in Augusta, Ga., raising money to benefit the charity.
9 The North American subsidiary of has opened a new custom built multifunction showroom designed to offer customers an extensive immersion into the brand as well as facilitate a unique buying experience for American, Latin American and Canadian customers.