TURA INC. has launched its new website rebrand, tura.com, which aims to deliver ease of use, a strong integration of social media and a modernized approach to providing relevant content to both eyewear enthusiasts and newcomers alike.

2  THE RODENSTOCK GROUP and the Porsche Design Group are extending their license contract to 2027 for the development, production and sale of sunglasses, correction frames and complete reading glasses for men and women.

3  KERING EYEWEAR and the Maison Cartier are entering into a strategic partnership bringing their operations together to create a stronger platform for the development, manufacturing and worldwide distribution of the Cartier eyewear collection.

4  EASTERN STATES EYEWEAR (ESE) and Coco and Breezy have signed a joint agreement in which ESE will be the exclusive American distributer for the Coco and Breezy Eyewear collection.

5  VUARNET has opened its first boutique in the heart of Paris at 28 rue Boissy d’Anglais, the location where Roger Pouilloux, the optician who co-founded the brand with Jean Vuarnet and inventor of the Skilynx lens, once had his studio.

SPY OPTIC has announced that Mason and Coco Ho, one of the surf world’s most prominent brother and sister duos, will be the new face of the brand’s Happy Lens sunglasses.

7  ONESIGHT has announced five new partners to receive 2017 grants for school-based vision centers as part of its Focus on Sight program that provides permanent year-round access to vision care and glasses for underserved students and their families.

8  EYEKING has announced that Under Armour Eyewear has renewed its partnership with Caddy For A Cure and will sponsor the first annual CaddyBash in Augusta, Ga., raising money to benefit the charity.

9  The North American subsidiary of ETNIA BARCELONA has opened a new custom built multifunction showroom designed to offer customers an extensive immersion into the brand as well as facilitate a unique buying experience for American, Latin American and Canadian customers.