1 MODO has announced that its mission of planting trees has led its Eco brand to become one of the first carbon negative eyewear brands in the world. The trees it plants clean out more carbon dioxide than its eyewear production creates.
2 ESSILORLUXOTTICA has renewed its licensing agreement with Target Corporation, for the operation and management of Target Optical within Target stores.
3 SAFILO’s brand Carrera Eyewear has announced its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival. As an official Coachella partner, Carrera will have category exclusivity as the only featured eyewear brand on the festival grounds.
4 DE RIGO GROUP’s Police brand has renewed its sponsorship agreement with the Mercedes-AMG PETRONAS Formula One Team for the fifth consecutive year. Police will be the Official Team Supplier, and its logo will be visible on the helmets of Lewis Hamilton and George Russell.
5 SILHOUETTE has partnered with aspiring female astronaut Alyssa Carson on its Titan Minimal Art collection and its female empowerment campaign.
6 KERING EYEWEAR has signed an agreement to acquire 100 percent of the share capital of the French company UNT, Usinage & Nouvelles Technologies, to strengthen its position in the luxury eyewear industry.
7 ASPEX EYEWEAR has partnered with Vistar Media for its first digital out of home (DOOH) campaign to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’s TurboFlex technology.
8 VISUAL EYES EYEWEAR has announced the signing of an exclusive license and the launch of a new collection PeaceLove Eyewear, benefiting the PeaceLove foundation, which seeks to provide individuals with a new approach to mental health.
9 SMARTBUYGLASSES has launched a new eco-friendly packaging for all eyewear shipments, aiming to assist in the movement to protect the environment.
10 SAFILO has promoted Paolo Bizzotto to the role of senior vice president of sales, North America Independent Channel. In this capacity, he will lead the independent optical sales team as well as a cross-functional team overseeing strategic accounts, buying groups and alliances.
11 SHADY RAYS has launched Shady Rays Impact, the company’s newly expanded charitable giving foundation.
12 THE VISION COUNCIL’s Opening Your Eyes Scholarship Fund has awarded Amaya Moore, a student at Wiregrass Georgia Technical College, $6,000 per year as well as the reimbursement of certification and state exam fees to attend the school’s opticianry program.