ROKA and USA Triathlon have announced a new multi-year partnership that designates Roka as the Exclusive USA Triathlon Uniform and Swim Category Partner.

2  Life is Good has entered the eyewear market in collaboration with THE MCGEE GROUP launching new readers, optical frames and sunglasses for men, women and children.

3  HILCO VISION has announced the acquisition of Croakies Inc., the Wyoming-based originator of eyewear retainers and associated outdoor lifestyle accessories.

4  MARCOLIN S.p.A. has announced its design and manufacturing joint venture with global luxury goods group LVMH Moet Hennessy Louis Vuitton and will begin manufacturing eyewear for the Celine and Louis Vuitton brands in 2018.

THE EYE DESIGNS GROUP has opened a new West Coast Showroom and Design Center located in Chino, Calif.

6  KENMARK has renewed its exclusive license agreement for the development, production and worldwide distribution of eyewear for the Vera Wang brand, which will extend to 2020.

CROAKIES has partnered with Bellingham, Wash.-based artist collective, N-Grained Inc. to create an exclusive collection of eyewear retainers, belts, dog collars and leashes, and lanyards.

8  LOFT NYC, the largest annual independent eyewear show, will expand to a second floor this spring. The event will run from March 30 to April 2 at the Hudson Mercantile event space in New York City.

9  SEIKO VISION as revamped its Seiko Elite rewards program to make it more accessible and beneficial to eyecare professionals across the country.

10  SAFILO GROUP has announced an exclusive distribution agreement in South Korea with SEEONE, the experienced local commercial eyewear operator.

11  EYEKING, the official provider and licensee of Under Armour Eyewear, has announced its partnership with the Association of Professional Tour Caddies for 2017.

12  THE RODENSTOCK GROUP launching new readers, optical frames and sunglasses for men, women and children.

13  XX2I OPTICS and Porsche Design Group are extending their license contract until 2027.

14  CLEARVISION OPTICAL has been named one of 2017’s “Best Companies to Work for in New York State” for the third consecutive year.

15  KIRK & KIRK launches its distribution company, Kirk & Kirk Distribution, which is designed to aid independent practices in the discovery of new eyewear brands.

16  SMITH OPTICS has signed Spanish professional Formula One driver Carlos Sainz as athlete and brand ambassador.

17  BAUMVISION has announced its partnership with Komono Eyewear, making it the designated U.S. sales and distribution agency for Komono’s optical and sunglass collections.

18  DESIGN EYEWEAR GROUP has added Kilsgaard Eyewear to its portfolio of brands.

19  MONDOTTICA and SMCP Group have announced a partnership to develop eyewear collections with the brands Sandro and Maje.

20  L’AMY AMERICA has entered into a multi-year license agreement with Conde Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick.