By Jillian Urcelay

1  ESSILORLUXOTTICA has announced the renewal and expansion of its partnership with Ferrari S.p.A. EssilorLuxottica will continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. The licensing activities also extend to the first collection of monobrand eyewear featuring the Prancing Horse trademark. EssilorLuxottica’s sponsorship also expands with the Ray-Ban logo, which will remain on the Formula 1 single-seaters and will appear for the first time on the cars and apparel of the official drivers in Competizioni GT, competing in the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.

2  MARCHON EYEWEAR and Columbia Sportswear have announced the multi-year renewal of their global eyewear licensing agreement. This agreement is for the worldwide, exclusive design, development, production and distribution of ophthalmic and sunglass collections under the Columbia brand.

3  KIRK & KIRK’s Horace frame in Cadillac has been nominated for the Men’s Frame of the Year at the Love Eyewear Awards, which takes place at 100% Optical in London this month.

4  MARCOLIN and Harley-Davidson Motor Company have renewed their licensing agreement for the design, manufacturing and worldwide distribution of optical frames and sunglasses branded Harley-Davidson. This new arrangement now includes the addition of Performance and Protective sunglasses designed for on-the-bike use.

5  BLENDERS EYEWEAR has expanded its athlete roster with the addition of CrossFit athlete Anikha Greer, professional climber Sasha DiGiulian and Team Ireland cyclist Orla Walsh. With this initiative, Blenders Eyewear will serve as the exclusive sunglasses partner for all three competitors.