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Catherine Skelton, Ossip; Camille Tyler, Grand Rapids Opticians; and Beth Young, Ossip enjoy the game.

Hughes Opticians’ Christine Sutton and Tommy Hughes with Oakley’s Ted Li and Ken Lockwood.

Chrissy Kolkmann and Ray Kolkmann of Raymond Opticians evaluate new frame styles at the early read workshop.

Oakley’s Peter Yee addresses VIPs during general session presentation.

Oakley’s Kelly Bickford addresses VIPs during general session presentation.

Oakley’s Rob Zinbar with Joyce Whitney, Dr. Robert Zoellner and Aaron Whimple of Dr. Robert Zoellner & Associates.

All geared up in Oakley for San Diego Padres baseball.

Dr. Gurpeet Deol and Jen Stevens, Colorado Eye Gallery; Clotilde Bedoya and Jenn Cameron,

Norm Childs and Brad Childs of Eyetique with Oakley’s Becky Ennis.

Atop the Oakley tank with Carol Juul, 20/20 Eyewear; Terri Johanson and Tim Kennedy, Oakley; and Maria Wasniewski, 20/20 Eyewear.

Mindi Jensen, Mindy McCormick and Jessica Yescilcimen of Eyecare Specialties with Oakley’s Sean Puckett.

Oakley recently raised the bar on customer dedication and appreciation, treating its best customers as true VIPs. The company rolled out the red carpet and opened the doors to its Interplanetary Headquarters in Foothill Ranch, Calif., welcoming top accounts from around the country to its first-ever “Oakley VIP Days.” Oakley hosted the two-day event in an effort to strengthen partnerships with top accounts and learn ways to better cater to their needs—reinforcing its commitment to the optical channel. Day One commenced with general session presentations on the Oakley brand heritage and design concept, Rx frame and lens sessions, as well as a facilities and Rx lab tour. The day concluded with a surprise road trip down the coast to San Diego for a fun night at Petco Park to watch a Padres baseball game.

On Day Two customers rotated through a series of workshops, including a managed vision care session, women’s buying habits and a first look at frame product offerings for 2013. Accounts also spent time with their reps during a buying and business session, and participated in a strategy session on operational excellence. The day culminated in a cocktail reception and elegant dinner party—a fabulous finale to a busy but productive two days of intense customer collaboration.

—Christine Yeh