A rich history of ingenuity and passion for eyewear define MOREL, one of optical’s original purveyors of independent eyewear. Founded in the heart of France in 1880, the family-owned eyewear company has been designing and crafting iconic frames that inspire individuality spanning across four generations. While forward thinking has always been ingrained in Morel’s roots, the company holds its robust history close at heart. Paying tribute to its visionary heritage, Morel launches “Looking Forward Since 1880,” a new campaign welcoming the future with a nostalgic nod to the past.

The campaign reimagines classic photos with a clever twist using playfully oversized frames. Beginning with a vintage photo of founder Jules Morel (top right), the campaign imagery traverses time with smiling faces superimposed with current Morel frame styles. Created in collaboration with French creative consulting agency Call Me Four Eyes, the images feature a range of eccentric frames that highlight Morel’s appreciation for contemporary fashion. Each frame was carefully selected to capture the spirit of the individual in the image, giving each photo a more human feel. With a playful nature and a touch of nostalgia, the campaign is a visual treat for the brand’s longtime and newcomer fans. Travel back in time with Morel while embracing a bright future of beautiful eyewear as you peruse these images, and head to Morel’s YouTube channel to watch the campaign video. –Christine Yeh