To continue illustrating the role changing light plays in shaping our days and nights through its online and social media initiative, The Good Light Project,TRANSITIONS OPTICAL is partnering with influential Transitions lens wearers. Unique influencers in the lifestyle, travel, health care and fashion categories will be using social content to share their stories and experiences, and encouraging others to Live the Good Light. Combined, the new influencers have a social footprint of over three million people.
“We are very excited to be partnering with this diverse group of talented individuals in 2017 to help us continue to reach a younger demographic online where they are seeking information,” says Patience Cook, director, North America marketing, Transitions Optical. “Our influencers will showcase their different lifestyles and how they live life more comfortably when they help protect their eyes from harmful blue light and UV rays with Transitions lenses.”
Influencers include: Jamie Chung (pictured), actress, fashion icon and creator of the What the Chung blog; Coco and Breezy, fashion entrepreneurs and eyewear designers; The Girls With Glasses: singer/songwriter Brooke White and model/ Eliza Magazine editor Summer Bellessa; travel personalities Dave and Deb (The Planet D); and ZDoggMD (Zubin Damania, MD) a physician, rapper and medical satirist.
To learn more about the Good Light Project, visit transitions.com/goodlight.