Less than half (44 percent) of ECPs reported an increase of plastic frames and one third (29 percent) reported a decrease of metal frames versus five years ago.
From left: LILLY PULITZER Mercer Mini from Kenmark Eyewear; STEVE MADDEN Cecellia from ClearVision Optical; MARCHON NYC JUNIOR M-Brookfield Mini from Marchon Eyewear; DISNEY Princess 906ES from Pan Oceanic
One third (33 percent) of ECPs stated promotions were the most helpful in selling eyewear to children.
From top: TED BAKER B976 from Tura; SUPERFLEX KIDS 232 from WestGroupe; MILO & ME 85031 from Hilco Vision; NIKI NICOLE MILLER Lulu from L’Amy America
ECPs stated they were most satisfied with current options on the market for teens (85 percent) and tweens (94 percent).
From top: VERA BRADLEY Luna from The McGee Group; DB4K Katie from Europa International
RAY-BAN 9052S from Luxottica
ECPs rated durable construction as the most important factor in selling eyewear to infants and toddlers (ages 0 to 3), kids (ages 4 to 8) and tweens (ages 9 to 13) with 95 percent, 91 percent and 77 percent rating it very important, respectively.
From top: FILA VF9460 from De Rigo Rem; CROCS JUNIOR 6063 from A&A Optical; RIP CURL 4005 from SD Eyes; CARRERA 2020T from Safilo
The trending data shown in this feature is sourced from 20/20’s Children’s Eyewear MarketPulse Survey 2020.
Do the Math…
And the Science.
And the Health and Social Studies.
Our lives and our futures are in the hands and eyes of our children.
Now is not the time to neglect our missive to nurture and protect
the eyes of our destiny.
Be vigilant. Be aggressive in addressing all of their needs.
Keep their eyes and their possible need for eyewear paramount.
With that in mind… some suggestions for Children’s Eyewear.
Once again, the eye can reveal the body’s secrets. In a recent analysis, Retinal pathological features and proteome signatures of Alzheimer’s disease, published in Acta Neuropathologica, Cedars-Sinai investigators looked at post mortem retinal and brain tissue samples collected over 14 years from 86 human donors and compared samples from donors with normal cognitive function to those with mild cognitive impairment at the earliest stages of Alzheimer’s disease, as well as those with later-stage dementia. (Koronyo, Y., Rentsendorj, A., Mirzaei, N. et al. Retinal pathological features and proteome signatures of Alzheimer’s disease. Acta Neuropathol (2023). https://doi.org/10.1007/s00401-023-02548-2)
I grew up on baseball. When I was young I quickly realized that there was one position on the field that was noticeably different from the others. Most of the fielders faced a certain direction, had similar gloves, and the same basic uniforms. But the catcher had on pads, a facemask, faced the opposite direction, and had a mitt that was vastly different from the other players. I was told that this was for the player’s protection. You see, while all the other players only dealt with the intermittent grounder, fly ball, or throw, the catcher was bombarded by high energy pitches every play.